Just in time for the opening of UAAP season 74 comes U magazine, your lifestyle guide to college sports. Brought to you by Summit Media, the country’s largest publishing company, U magazine is the ultimate UAAP manual essential to every sports fanatic.

“College sports is a Pinoy lifestyle and those living under it or about to enter it needs a guide,” says B.A. Borleo, editor-in-chief of U magazine, who shares that the magazine is not just about basketball.

“Instead of exhausting every possible way to look at basketball – or any other UAAP sport, for that matter – we chose to give you something else: myths, outfits, products, restaurants.”

U magazine features hardcourt heartthrobs Mike Silungan of University of the Philippines, Kiefer Ravena of Ateneo de Manila University, and Arnold Van Opstal of De La Salle University on the cover. These three lead the group of men who have the skills and potential to take their respective universities to the top spot in this year’s UAAP men’s basketball season.

Not yet a UAAP fan? U magazine gives you the beginner’s guide that features the UAAP’s history and fun facts about its origin. Then, look back at the best and worst of last year’s season 73, and find out what bold predictions experts have made about this year’s basketball season. The magazine also trains the spotlight to the other five sporting events every UAAP junkie should follow.

Plus, the leading ladies of UAAP’s women’s volleyball -- Michelle Gumabao of De La Salle University, South Ramos of University of the Philippines, Gretchen Ho of Ateneo de Manila University, and Kat Carangan of University of Sto. Tomas share their goals for this year’s season. Copy their style and learn how to mix and match your sportswear staples and turn them into after-school party ensembles.

U is your lifestyle guide to college sports! U magazine is available in newsstands, bookstores and supermarkets nationwide for only P125.