Smart Parenting is the Filipino parents’ guilt-free guide to their greatest (and wildest) adventure.

We are the mom’s compass when it comes to practical advice on pregnancy, parenting, and health. We help her navigate her family’s milestones. She relies on us for real solutions to manage her busy home and family life. We provide her a support system through a community of like-minded moms.

And we serve as dad's cheering squad to get him to be more than just the breadwinner of the family.

Every day, Smart Parenting aims to become a parent’s comfort zone where they can find relief, inspiration, and expert advice.

The Smart Parenting mom takes the lead in child-rearing, but the Smart Parenting dad has his say, too. Both are determined to help their child reach his/her milestones, and they know they need a village to help them.

Our primary audience is made up of 25-34 year old millennial moms who are exploring better ways to parent in the digital age. For them, family and children come first.

Our secondary audience is made up of 25-34 year old millennial dads who want to be more involved in caring for and raising their children.