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X is your go-to online guide to recipes, cooking tips, and food news. We aim to enrich our readers with knowledge and appreciation for preparing easy homecooked meals, to hone their cooking skills, and encourage them to explore a spectrum of flavors.

Our recipe database is 5,000-strong, boasting of recipes with ingredients readily available in any supermarket. also has videos on helpful cooking tips and lessons, kitchen hacks, and recipes. We aim to enlighten food enthusiasts with supermarket news, expert advice, and delicious food stories. readers are passionate and curious home cooks and food lovers who want to learn about food , food trends, events and kitchen care and design. They love trying out fun and new recipes they see online and are eager to learn new cooking and baking techniques. readers are always connected and always want to be updated with the latest news and trends. They’re connected 24/7, so they prefer quick and easy content they can access through their smartphones.

Our Editorial Content includes:

Recipes’s database is 4,000-recipe strong, which includes local favorites and chef’s recipes.


Through step-by-step guides and videos, we teach both new and experienced cooks better and easier ways to prepare hearty meals.

News & Trends

With features and fun roundups, we keep the food lover plugged into the latest gadgets, food news, food items and ingredients to try.



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