SM Beauty x Preview Face Search winners Mia Danica Orendain, Dianne Dreyfus, and Pauline Villanueva with Preview Editor-in-Chief Pauline Juan, host Kim Jones, bloggers Laureen Uy, Camille Co, and Patricia Prieto, and Watsons Marketing Director Vicky Encarnacion

Nine ladies have finally made the cut to The SM Store Beauty Section x Preview Face Search.

From the nine finalists, three emerged as the face of SM Store Beauty Section; namely, Mia Danica Orendain, Pauline Villanueva, and Dianne Dreyfus. These lucky winners will not only be appearing in Preview’s beauty special to be exclusively released with the magazine’s December 2013/January 2014 issue as the face of the SM Store Beauty Section but will also be taking home P50,000 each, tax free, among other prizes from SM Department Store. 

The three winners were chosen based on the following criteria: style and personality, X-factor, and online votes. Judges included editors from Preview, Stylebible.ph and The SM Store Beauty Section. To further enhance the appearance of the contestants, three of the country’s top fashion bloggers – Laureen Uy, Camille Co, and Patricia Prieto – were assigned to assist the ladies’ head-to-toe makeover. 

“From hundreds of aspirants, we were able to select three winners based on the following criteria: style and personality, incorporating it with the total percentage based on online votes from the public.” Pauline Suaco-Juan, Editor-in-Chief of Preview Magazine, briefly discussed how the winners were chosen. She expressed her gratitude towards The SM Store Beauty Section, the bloggers, makeup artists, the finalists, and everyone who participated in the competition for making it one of Preview’s most successful brand partnerships for the year 2013.

Viki Encarnacion, Marketing Director of Watsons, said that their reason for coming up with the competition is SM Store Beauty Section’s firm belief in transformation. “We believe that there are so many women out there with great potential. All they need is a little help from the experts to become the best [version] of themselves and we know that this transformation will actually serve as an inspiration to many women like them” she said. The SM Store’s wide range of products, housing beauty products from premium to reasonable-priced brands, lets them cater to every Filipina. Encarnacion also expressed her hopes to have a bigger Face Search next season.

The other finalists were Carmen Ramona Ledesma and Stephanie Ann Saraos from Team Laureen Uy, Jaymie De Veyra and Manny Ann Zulaybar from Team Camille Co and Phoebe Walker and Vanessa Garcia from Team Patricia Prieto.

Having the most number of online votes, Carmen Ramona S. Ledesma, from Team Laureen Uy, won the People’s Choice award.

To kick-off the awarding event at SM Makati, Cara Manglapus, contestant for The Voice Philippines Season 1, serenaded the crowd with jazz renditions of famous songs while ultimate Preview girl, Kim Jones, hosted the affair.