On any given day, the number of people who pass through the halls of a building in a busy metropolitan district can amount to thousands. Professionals young and old loiter in the hallway, mingle among themselves, and patiently wait in line for the elevators.

Summit Media’s Out-of-Home (OOH) business division understands how this scenario can work to the advantage of the advertiser: through LCD displays positioned strategically in buildings, dynamic digital ads can capture the attention of the scores of moneyed, acquisitive urban professionals who walk the halls of a high-rise building every day.

Summit Media’s newest out-of-home venture, the Summit TV Digital Display Network, aims to do just that. “Summit TV is a network composed of LCD TVs installed in elevator lobbies of high foot-traffic buildings which attract the attention of advertisers’ target market in a captive environment,” Summit OOH Business Development Manager Iza Villarosa explains.

This September, the Summit TV units will be unveiled in buildings located in Metro Manila’s bustling business boroughs: Robinsons Equitable Tower in Ortigas Center, Pasig City; Robinsons Summit Center in Ayala Avenue, Makati City; and Robinsons Cybergate 1, 2, and 3 in Pioneer St., Mandaluyong City. These high-rise buildings attract as many as 6,000 people a day.

For more information, please contact the Summit Media OOH Department Sales Team at (02) 451-8888 local 1105 or 1106.