Since its launch in 2012, SPIN has risen to become the leading standalone sports website in the country, enjoying the unmatched loyalty and trust of legions of Filipino sports fans. Now, it marks a new stage in its journey of serving the active lifestyle-minded reader by offering a fresh spin on sports, fitness, and the culture beyond the game.
On February 19, SPIN unveiled SPIN Life, its new lifestyle content hub that goes beyond the sports coverage SPIN is famous for to address the many needs and passions of its readers. Whether it’s health and fitness, entertainment and pop culture, style and grooming, or cars and tech, SPIN Life has got the interests of the active everyday guy covered.
From here on out, readers visiting SPIN will be greeted by SPIN’s “Sports” homepage by default, through which they can continue to access up-to-the-minute sports news. If they wish to switch to SPIN Life’s array of lifestyle news and features, all they need to do is click on the “Life” tab at the top of the page.
Once inside SPIN Life, readers will see a whole new range of content open up to them: Four sections—Guide, Active Lifestyle, People, and Cars And Tech—all boasting SPIN Life’s witty and engaging tone, all laid out in black and white in contrast to SPIN Sports’ orange-and-white look.
Guide is an all-encompassing resource for the regular guy that covers news and trends; the latest in music, movies, and TV; handy info on food, dining, travel, and living; and even advice on dating, relationships, career, and money.
Active Lifestyle consists of formats such as SPIN Locker, a monthly product pick; Sneaker Spotting, a guide to the coolest kicks out in the market; SPIN Doctor, which gathers tips and advice from a resident SPIN expert; as well as know-how on style, grooming, and health and fitness.
People rounds up engaging features on inspiring figures. It includes the new formats SPIN Leaderboard, a monthly profile on a notable personality in and outside of sports; and A Jersey Story, which tells the interesting tales behind the jersey numbers that local athletes wear. For SPIN Leaderboard's premier offering, recently retired PBA star Chris Tiu opens up about life after an illustrious professional basketball career.
Cars And Tech counts among its offerings SPIN on Wheels, which sees the SPIN team driving around with an athlete or personality as they go about their day in their favorite two- or four-wheel drive. It also dishes the latest in e-sports, gadgets, and apps.
In line with the website’s invigoration, SPIN is ready to ramp up readers’ all-around experience through exciting on-ground events as well. Set to launch this year is SPIN Scrimmage, which will allow readers to not just talk the talk, but walk the walk—by testing their endurance and fitness level through various obstacles and challenges. SPIN Viewing Parties will continue to serve up the world’s most anticipated sporting events to avid readers, sports celebrities, partners, and friends. Finally, expect Sportsman of the Year, SPIN’s annual flagship event honoring the past year’s most outstanding athletes, coaches, sports patrons, and other personalities, to get bigger and better this year.
As the leading standalone sports website in the Philippines, SPIN racks up a monthly reach of 14 million pageviews and 1.7 million unique users.* On social media, SPIN has amassed a following amounting to 1.9 million followers on Facebook; 105,000 on Twitter; 96,400 on Instagram; and 10,400 on YouTube.
For advertising inquiries, please contact Florence Bienvenido at florence.bienvenido@summitmedia.com.ph.
*Based on Q1 2019 Google Analytics data
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XSPIN Gets Refreshed, Unveils New Hub SPIN Life
Experience a fresh spin on sports, fitness, and the culture beyond the game.
Feb 19, 2019
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