SPIN.ph has become the sports website to beat in the country as it hit the peak of its traffic last month. SPIN’s April 2013 page views totaled 4,978,850, while its unique visits reached 437,967—its highest figures since the site’s launch in June 2012.
SPIN’s soaring stats prove that the website has established a growing community of sports enthusiasts seeking regular sports updates online. While news stories garner the most attention on the site, SPIN has also triumphed in becoming a one-stop shop for Filipino sports fans of all inclinations, with game schedules, game scores, athlete bio-data and stats, opinion columns, feature articles, polls, and a forum keeping readers coming.
SPIN follows the blueprint for success that has made its sister website, PEP.ph, the Philippines’ undisputed leader in entertainment news online. “Just like PEP, the success of SPIN lies in the quality of content and the speed of delivery of this content to readers,” SPIN general manager Marilyn See explains. “For SPIN, editor-in-chief Dodo Catacutan always makes sure that we are the first one to break the news.”
The SPIN team also credits a keen understanding of readers’ habits—particularly use of social media and access to mobile Internet—for their skyrocketing numbers. “We make it a point to immediately and actively share our articles on social media platforms so we can reach our readers at any given time, with their device of choice, and at their own time,” See reveals. Presently, SPIN has 30,065 fans on Facebook and 9,247 followers on Twitter.
Get the latest in the world of sports by checking out www.spin.ph. For more of SPIN online, become a fan on Facebook via Facebook.com/spin.philippines and follow on Twitter via @spinph.
For marketing and advertising inquiries, please contact Marilyn See at email@example.com.
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