FHM truly is every Pinoy’s “pare”! From print to online, in newsstands and in the ‘Net, FHM Philippines is the undisputed go-to guy for the most luscious ladies, the latest in pop culture, steamy sex and relationship features, tech news, sports updates, and everything else that appeals to today’s young Filipino male.

On April 6, FHM Philippines reached a staggering 400,000 fans on social networking site Facebook—a figure that is yet to be equaled by any other media product in the Philippines. (As of May 11, the updated number of Facebook fans has gone up to 460,836.)

FHM’s online home FHM.com.ph also hit a record high in April: for the first time since its launch in 2001, the leading men’s website reached over 26 million pageviews, with over 500,000 unique users logged in.*

FHM.com.ph Managing Editor Lou Albano cites her team’s dedication to offering fresh and relevant news as a major factor in keeping readers glued to the site. “Apart from the girls—girls always get them coming back—I think it’s that we try to be as relevant to our readers as can be,” Albano explains.

Whether the topic is as grave as Good Friday fasting or as ephemeral as Wonder Woman’s newest threads, FHM.com.ph creates irreverent talking points on current events and pop culture phenomena without compromising the brand’s values. “If the news isn’t exactly for FHM.com.ph’s market consumption, we make it so,” Albano continues.

Another reason fans keep flocking to FHM is the healthy interaction the FHM team promotes on Facebook and Twitter. Besides posting regular updates and Facebook-exclusive extras such as teaser videos and celebrity photos, they pose questions seeking the input and opinions of their many followers.

Based on the TNS-Trends Newsstand Survey 2010, FHM Philippines is the leading men’s magazine in the country, with a formidable 69% market share and over 1 million readers monthly.

For advertising inquiries, please contact advertisinggroup@summitmedia.com.ph. Become a fan on Facebook via Facebook.com/FHM.ph or follow on Twitter via Twitter.com/FHMphil.

*From Google Analytics, March 21 – April 20, 2011