In the April issue, Kristine Fonacier, Editor-in-Chief of Entrepreneur Philippines, writes about The Millennial Martketplace. As this generation comes of age, they’re becoming key to the success of every business. They’ve been called everything from the “ME Generation” to the “New Greatest Generation”, but they’re most popularly known as millennials – the generation of young adults born in the 80’s to early 2000’s who are sometimes stereotyped to be fickle, self-absorbed, impatient, and shallow. Entrepreneur lists down the characteristics of the Millennials and their abilities to turn the tables around.

On the cover of Entrepreneur’s April issue are Bea Misa and Rob Crisostomo of Ritual. The couple/business partners share their values, authenticity, and passion in running their own business: “We wanted to present products that allow people to lead sustainable lives, but without making them feel guilty,” says Misa. Entrepreneur compiles more thoughts from other millennials, such as Thor Bolanon of Subspace Coffee, interior and furniture designer Wilmer Lopez, and Jonathan Choi of Magnum Opus Fine Coffee about the “generation why”.

Customers buy with their eyes. Entrepreneur gives you The Ten Rules of Good Packaging Design that will surely make your sales skyrocket! On the Feature Section, learn the A-B-C’s of becoming a successful company and learn how Good Vibes lead to The Road of Excellence. 

More on the Entrepreneur Philippines’ April issue: Into The Wild! No business idea is too exotic, even if it is about eating crocs – another business that got the market curious. Know how you can Pay Lower Taxes (Legally) through planning and proper management. More instructive and inspiring articles from Entrepreneur – be your own boss! 

The April issue of Entrepreneur is available in newsstands, bookstores and supermarkets nationwide for only P140. For more of Entrepreneur online, visit www.entrepreneur.com.ph, become a fan on Facebook via Facebook.com/entrepreneurmagazine.ph and follow them on Twitter via Twitter.com/EntrepreneurPH. Digital copies are also available! Download the Buqo app for a digital version of Entrepreneur.