There is no doubt about it—Bench is one of the Philippines’ strongest brands. From fashion retail to lifestyle products to corporate social responsibility, Bench has always been a role model of vision, passion, and innovation.

In celebration of its 25th anniversary, Bench teams up with leading fashion monthly Preview to herald its 25 proudest milestones in a supplement that comes with the April issue. Dubbed Bench 25, it captures the “people, products, and places that have made their way from the drawing boards to the billboards, becoming definitive icons in the collective memory of pop culture.”

Bench retraces its steps from the first iconic piece of clothing it sold in 1987 to the myriad of lifestyle lines it has grown to house, including Bench Fix, Bench Body, and Celebrity Scents.

Bench 25 also recounts the splash the brand has made internationally, from the first overseas outlet in Saudi Arabia in 1994 to Bench Body’s appearance on high-rating reality show America’s Next Top Model in 2011. Even global stars are proud to count themselves among the Bench family: no less than Bruno Mars, Nicole Scherzinger, Jerry Yan, and Daniel Henney have signed on to become endorsers.

Hand in hand with Bench’s commercial success is its dedication to promote social and environmental awareness. Featured in the supplement are efforts such as the Pinoy Pop Culture book, the Greenday Wednesday initiative, and the Wear Your Conscience project, proceeds of which went to the Sa Aklat Sisikat Foundation.

Be inspired by Bench’s success story in Preview’s April issue with Divine Lee on the cover, out now in bookstores, newsstands, and supermarkets nationwide. For inquiries on sponsorship in Preview, please contact Associate Publisher Tara Santos at tara.santos@summitmedia.com.ph.