YUMMY is the modern food magazine that inspires readers to be creative with their home menus, given time and budget constraints. Every issue features more than 50 new recipes that are quick-to-do and easy-to-prepare, with ingredients readily available in any supermarket. YUMMY also delivers product and supermarket news, expert advice, and other interesting food and restaurant features.

YUMMY continues to appeal to its readers because of its stunning food photography and recipes that are easy to cook without the need for professional culinary knowledge.

For 8 years in a row, YUMMY is the best-selling food magazine in the country*, turning out to be an essential source of inspiration, information, and ideas for all cooks, bakers, and food enthusiasts.

*Source: TNS Trends 2007-2013

Melody Lalata
Team Publisher

Paulynn Chang-Afable

Trixie Zabal-Mendoza
Managing Editor


Target Market:
Food lover, Married Female, 27-37 years old, Employed from the AB and upper C bracket
Circulation: 22,000-26,000 (Audited by SGV)
Pass-on Readership: 4
Total Monthly Readership: 110,000-130,000
Frequency: 11x a year
Distribution: Supermarkets, Convenience Stores, Bookstores, Newsstands, Magazine Shops
Size: 8.5” x 11”
Cover Price: P125


Kitchen tips, quick recipes, book reviews, food activities, new products and promos, and more

  • Yummy Must-Buy Great buy of the month
  • Grocery Grab Selected products from supermarkets
  • Guest Chef A profile of a chef, plus a recipe or two
  • Family Kitchen Recipes for the family by columnist Joey de Larrazabal-Blanco
  • Hey, Home Baker Baking with columnist Aileen Anastacio
  • Teacher Chefie Cooking lessons from columnist Jun Jun de Guzman
  • Biz Whiz Food business ideas from columnist Sharlene Tan
  • Healthy Approach Vegan and vegetarian recipes with columnist Marie Gonzalez
  • Weekday Cooking Recipes for daily meals
  • Weekend Entertaining Recipes and theme ideas for entertaining on the weekend
  • Recipe Features Three recipe features in every issue, each offering recipes
  • Feature Stories Two feature stories in every issue, covering a variety of interesting food and food-related topics like travel, restaurant design, food shopping guide, etc.
  • Reviews Three restaurant reviews
  • From Rachelle’s Kitchen Recipe and tips from food editor Rachelle Santos
  • D-I-Y Don’t buy it, make it! Popular food you can make at home
  • In the Kid-chen Recipes for young cooks and bakers
  • 10 Ideas Ten ways to use a common pantry item or ingredient or 10 easy ideas for a type of meal or course


Unique Users: 486,829*
Facebook Fans: 1,240,985**
Twitter Followers: 7,767**
Instagram Followers: 13,700**
*Google Analytics monthly average, October - December 2014
**As of January 12, 2015


Yummy.ph is the online recipe and cooking resource that inspires users to be creative with their home menus, given time and budget constraints. The site serves over 2,300 quick and easy-to-do recipes with ingredients available in any supermarket.


  • Recipes Has a database of over 2,000 recipes that covers breakfast, lunch, dinner, and dessert!
  • Features The place for food and cooking related news and stories. This is where you find travel stories, food stories, finds, and personalities.
  • Lessons Yummy Lessons features cooking and food preparation techniques in step-by-step format to help users become even better cooks!
  • Glossary Know your cooking terms and ingredients. Our glossary takes the confusion out of your cooking.
  • Directory With over 74 merchants, the Dessert Directory is your source for the yummiest baked goods and specialty food products.
Yummy Eats

This is Yummy’s annual cooking and eating fair that brings together loyal readers, avid food lovers, and food entrepreneurs all under one roof. This event brings the pages of the magazine to life – products, ingredients, and food items that have been featured will be available during the event. There will also be a special section highlighting the brands and food items from the country’s renowned chefs and food experts.

Activities during Yummy Eats include: whole-day sampling, cooking demonstrations, battle of the culinary students, raffles, and interactive games.