Smart Parenting
RAISING HAPPY, HEALTHY, AND SUCCESSFUL KIDS.

Smart Parenting is the parenting authority for Filipino parents of kids ages 0 to 6 years old. The 06 bracket are the formative years of a child; at this stage, parents are unsure of their parenting skills and are hungry for the kind of information that Smart Parenting offers.

Smart Parenting aims to help Filipino moms (and dads) be the best parents they can be and raise smart and loving children. Smart Parenting provides them with a comprehensive yet easy-to-read source of information on the major aspects of raising a child: health, nutrition, child development, values formation, and education.

EXPERT AND CREDIBLE FEATURES, NEWS, AND ADVICE IN EVERY ISSUE.

Smart Parenting has signed on with Parents US. Parents is the leading parenting brand with a monthly circulation of 2.2 million copies. With this partnership, Smart Parenting will have monthly exclusive content on children's health and development from Parents Magazine.

REACHING MOMS WHEREVER AND WHENEVER.
Smart Parenting guarantees to reach new moms wherever they are! With its online counterpart www.smartparenting.com.ph, readers can easily ind tips, advice, and inspirational stories to guide them through their new journey as parents. With Smart Parenting's readership of 124,285 and smartparenting.com.ph's unique users of 109,994 you will reach 234,279 parents through partnership with the brand.
Contacts

Magazine
Melody Lalata
Associate Publisher
melody.lalata[at]summitmedia.com.ph

Mia Fausto-Cruz
Editor-in-Chief
mia.fausto[at]summitmedia.com.ph

Web
Patty Lazatin
Digital Associate Publisher
patricia.lazatin[at]summitmedia.com.ph

Lei Dimarucut-Sison
Managing Editor
aleli.sison[at]summitmedia.com.ph

Events
Ramon Manzano III
Events Marketing Director
Ramon.ManzanoIII[at]summitmedia.com.ph



Smart Parenting

Target Market:
Moms (and dads) expecting the arrival of their irst baby or already have kids ages 06 years old.
Circulation: 20,000
Pass-on Readership: 5
Total Monthly Readership: 120,000
Frequency: 11x a year
Distribution: Supermarkets, bookstores, magazine shops, convenience stores
Size: 8.5” x 11”
Cover Price: P125 with a copy of NatGeo Little Kids

WHAT'S INSIDE

PREGNANCY
  • Preggy 101 Every expectant mom’s go-to pages for articles on surviving—and enjoying—her pregnancy.
  • Preggy Picks Fashion and beauty for the pregnant mom, plus other relevant information to make her nine months fun, stress-free, and fabulous!
ASK OUR EXPERTS
Resident pediatrician Miko Palo and life coach Michelle Lichauco–Tambunting give expert advice on moms’ biggest parenting concerns.

GROWING UP
An age-by-age section that monitors the growth and development of children for the three stages of early childhood—infancy, toddler, and preschool years—through well-researched articles backed by child development specialists and exclusive localized content from Parents, the no. 1 parenting magazine in the US.

FOR MOMS, BY MOMS
Smart Parenting not only gives its readers the best advice from experts in the fields of medicine, nutrition, and child development but also reliable and tested tips from real moms who have been there and back!
  • Road Test Moms will be given different products to test and inform readers of their insights, experiences, and feedback on the item/service.
  • Mom We Love A feature on how career moms are finding the balance in their lives and making it work.
  • Show and Tell Highly-recommended, tried-and-tested products the Smart Parenting staff can’t live without and which help make life easier for every mom.
LIFESTYLE
  • Moneywise Articles that deal with family and personal money issues, particularly saving, budgeting, investing, and making the most out of that hard-earned peso.
  • Fashion All moms like to dress up their little ones in the trendiest styles. But that doesn’t mean they don’t want to look good for themselves. Smart Parenting gives them suggestions on the best styles available for them and their kids.
  • Me Time The little things mom can do or products she can try to deal with the stress that comes with parenting her kids.
  • Smart Picks Recommended choices for the best toys, books, and accessories out in the market, colorfully laid out for moms to choose from.
FAMILY
  • Homebase/Nesting Tackles home management issues and concerns of every mom—from home organization to décor. This section also features beautiful living spaces and tips on how to achieve the same look.
  • Bonding Time Crafts, DIY ideas, and other fun activities to strengthen mom’s relationship with her children and her husband as well.
  • Real Life How to deal with real-life relationship issues moms face, such as nurturing her marriage or dealing with the in-laws.
HEALTH AND NUTRITION
Smart Parenting dishes out the latest articles that feature kids’ health concerns—from simple cuts and wounds to serious health issues that need specific treatments. Parents’ issues on how to provide nutritious food for their children are also addressed month after month by the magazine. Comprehensive articles from Parents magazine of the US supplies Smart Parenting readers with the most updated health and nutrition developments.


SmartParenting.com.ph

Pageviews: 1,138,333*
Unique Users: 303,667*
Facebook Fans: 448,586**
Twitter Followers: 16,400**
*Google Analytics monthly average, January - March 2014
**As of March 20, 2014

EDITORIAL MISSION

SmartParenting.com.ph is here to guide parents of kids 0-6 years old, who are unsure of their parenting skills and are hungry for information.

SmartParenting.com.ph doesn’t only rely on one voice, but is also the collective knowledge of an active community of parents who seek support and information from each other, all within a credible and fun venue.

The SmartParenting.com.ph mom or expecting mom is between 23-40 years old. She has 1-2 kids between 0-6 years old and belongs to the A, B, and Upper C economic brackets. She is hungry for expert advice and updated information on parenting.

WHAT'S INSIDE

  • Home & Living
  • Mom & Dad
  • Child Development
  • SP Marketplace
  • Directory
  • Parent Chat
Smart Parenting Model Search

Smart Parenting is on the lookout for charming kids (1-7 years old) who can be the next SP models. Major sponsors are welcome to be part of this event through segment sponsorships and sampling.
Smart Parenting Baby Shower

Every September, expecting moms are treated to workshops and services uniquely for pregnant women such as expert advice from OB/Pedia, Preggy yoga, Preggy fashion and beauty advice, and Food that’s best for pregnant women and their babies.