Smart Parenting

Smart Parenting is the parenting authority for Filipino parents of kids ages 0 to 6 years old. The 06 bracket are the formative years of a child; at this stage, parents are unsure of their parenting skills and are hungry for the kind of information that Smart Parenting offers.

Smart Parenting aims to help Filipino moms (and dads) be the best parents they can be and raise smart and loving children. Smart Parenting provides them with a comprehensive yet easy-to-read source of information on the major aspects of raising a child: health, nutrition, child development, values formation, and education.


Smart Parenting has signed on with Parents US. Parents is the leading parenting brand with a monthly circulation of 2.2 million copies. With this partnership, Smart Parenting will have monthly exclusive content on children's health and development from Parents Magazine.

Smart Parenting guarantees to reach new moms wherever they are! With its online counterpart, readers can easily ind tips, advice, and inspirational stories to guide them through their new journey as parents. With Smart Parenting's readership of 124,285 and's unique users of 109,994 you will reach 234,279 parents through partnership with the brand.

Melody Lalata
Associate Publisher

Mia Fausto-Cruz

Lei Dimarucut-Sison
Managing Editor

Smart Parenting

Target Market:
Moms (and dads) expecting the arrival of their irst baby or already have kids ages 06 years old.
Circulation: 20,000
Pass-on Readership: 5
Total Monthly Readership: 120,000
Frequency: 11x a year
Distribution: Supermarkets, bookstores, magazine shops, convenience stores
Size: 8.5” x 11”
Cover Price: P125 with a copy of NatGeo Little Kids


  • Preggy 101 Every expectant mom’s go-to pages for articles on surviving—and enjoying—her pregnancy.
  • Preggy Picks Fashion and beauty for the pregnant mom, plus other relevant information to make her nine months fun, stress-free, and fabulous!
Resident pediatrician Miko Palo and life coach Michelle Lichauco–Tambunting give expert advice on moms’ biggest parenting concerns.

An age-by-age section that monitors the growth and development of children for the three stages of early childhood—infancy, toddler, and preschool years—through well-researched articles backed by child development specialists and exclusive localized content from Parents, the no. 1 parenting magazine in the US.

Smart Parenting not only gives its readers the best advice from experts in the fields of medicine, nutrition, and child development but also reliable and tested tips from real moms who have been there and back!
  • Road Test Moms will be given different products to test and inform readers of their insights, experiences, and feedback on the item/service.
  • Mom We Love A feature on how career moms are finding the balance in their lives and making it work.
  • Show and Tell Highly-recommended, tried-and-tested products the Smart Parenting staff can’t live without and which help make life easier for every mom.
  • Moneywise Articles that deal with family and personal money issues, particularly saving, budgeting, investing, and making the most out of that hard-earned peso.
  • Fashion All moms like to dress up their little ones in the trendiest styles. But that doesn’t mean they don’t want to look good for themselves. Smart Parenting gives them suggestions on the best styles available for them and their kids.
  • Me Time The little things mom can do or products she can try to deal with the stress that comes with parenting her kids.
  • Smart Picks Recommended choices for the best toys, books, and accessories out in the market, colorfully laid out for moms to choose from.
  • Homebase/Nesting Tackles home management issues and concerns of every mom—from home organization to décor. This section also features beautiful living spaces and tips on how to achieve the same look.
  • Bonding Time Crafts, DIY ideas, and other fun activities to strengthen mom’s relationship with her children and her husband as well.
  • Real Life How to deal with real-life relationship issues moms face, such as nurturing her marriage or dealing with the in-laws.
Smart Parenting dishes out the latest articles that feature kids’ health concerns—from simple cuts and wounds to serious health issues that need specific treatments. Parents’ issues on how to provide nutritious food for their children are also addressed month after month by the magazine. Comprehensive articles from Parents magazine of the US supplies Smart Parenting readers with the most updated health and nutrition developments.

Pageviews: 1,377,872 (desktop); 629,337 (mobile)*
Unique Users: 473,552 (desktop); 260,436 (mobile)*
Facebook Fans: 651,434**
Twitter Followers: 17,600**
Instagram Followers: 6,200**
*Google Analytics monthly average, October - December 2014
**As of January 12, 2015

EDITORIAL MISSION is the site that Filipino parents got o any time they have a parenting question. Aside from child development articles, also offers localized content such as shopping guides, directory of relevant services and establishments, and news to keep parents updated all the time.


  • Home & Living Focusing on the parent's home life, from recipes, nutrition, home organizing, budgeting, family finance, handling child care, gift suggestions, party planning and travel, trips and activities for the family.
  • Child Development Library of information that every Filipino parent and would-be parent needs to know.
  • Mom & Dad From breastfeeding and taking care of mom and dad's corner and parent rated articles.
  • Community Enjoy fun tools for documenting your child's growth from fun covers to e-cards to the always famous kiddie greets. There's always something fun in store for moms on SP.
  • Directory Need a number for a service or establishment that caters to your child's needs? No need to look further, the directory is jam packed with everything you'll ever need for your child.
  • Parent Chat Featuring a very strong community where moms and dads come together to share their parenting experiences and adventures with each other.
Smart Parenting Model Search

Smart Parenting is on the lookout for charming kids (1-7 years old) who can be the next SP models. Major sponsors are welcome to be part of this event through segment sponsorships and sampling.
Smart Parenting Baby Shower

Every September, expecting moms are treated to workshops and services uniquely for pregnant women such as expert advice from OB/Pedia, Preggy yoga, Preggy fashion and beauty advice, and Food that’s best for pregnant women and their babies.