Smart Parenting

Smart Parenting is the trusted parenting authority for Filipino parents of kids ages 0 to 8 years old. The 0-8 bracket is the formative years of a child; at this stage, parents are unsure of their parenting skills and are hungry for the kind of information that Smart Parenting offers.

Smart Parenting aims to help Filipino moms (and dads) be the best parents they can be, and raise smart and loving children. Smart Parenting provides them with a comprehensive yet easy-to-read source of information on the major aspects of raising a child: health, nutrition, child development, values formation, and education.

Melody Lalata
Associate Publisher

Mia Fausto-Cruz

Lei Dimarucut-Sison
Managing Editor

Smart Parenting

Target Market:
25-35 year old moms, expecting or already have kids aged 0-8 years old, mostly full-time parents, ABC1 income level.
Circulation: 20,000
Pass-on Readership: 5-6
Total Monthly Readership: 100,000-140,000
Frequency: 11x a year
Distribution: Supermarkets, bookstores, magazine shops, convenience stores
Size: 8.5 x 11 inches
Cover Price: P125


Preggy 101
Every expectant mom’s go-to pages for surviving—and enjoying—her pregnancy.
Preggy Chronicles
Wise advice and preggy must-haves for the expectant mom, plus other relevant information to make her nine months fun, stress-free, and fabulous!

Our resident pediatrician and life coach, plus a monthly guest expert give their best advice on moms’ biggest
parenting concerns.

An age-by-age guide that monitors the growth and development of children for the five stages of early
childhood—infancy, toddler, preschool, school age, and big kid years—through well-researched articles backed by child development specialists and exclusive localized content from Parents, the no. 1 parenting magazine in the US.

Smart Parenting not only gives its readers the best advice from experts in the fields of medicine, nutrition, and child development, but also reliable and tested tips from real moms who have been there and back!
Road Test
Moms will be given different products to test and inform readers of their insights, experiences and feedback on the item/service.
Mom We Love
A feature on how career moms are finding the balance in their lives and making it work.
Show and Tell
Highly-recommended, tried-and-tested products the Smart Parenting staff can’t live without, and which help make life easier for every mom.

Articles that deal with family and personal money issues, particularly saving, budgeting, investing, and making the most out of that hard-earned peso.
All moms like to dress up their little ones in the trendiest styles. But that doesn’t mean they don’t want to look good themselves. Smart Parenting gives them suggestions on the best styles available for them and their kids.
Fashion pieces, advice, and beauty tips from Hollywood’s most famous moms.
Me Time
The little things mom can do or products she can try to deal with the stress that comes with parenting her kids.
Smart Picks
Recommended choices for the best toys, books, gear, and other kiddie products in the market today.
Beauty Beat
The latest beauty products for looking gorgeous while raising a family!

Tackles home management issues and concerns of every mom—from home organization to décor. This section also features beautiful living spaces of real families, tips on how to achieve the same look, and room organization for kids.
Space Solutions
Columnists Leona Panutat and Char Carlos share tried-and-tested tips for an organized and beautiful home.
Bonding Time
Crafts, DIY ideas, Instagram projects, and other fun activities to strengthen mom’s relationship with her children–and her husband as well.
Real Life

How to deal with real-life relationship issues moms face, such as nurturing your marriage, dealing with the in-laws or other competitive moms.
Baby Bulletin
Smart Parenting gives you the most up-to-date trends on infant care.
Big Kid
Once your child enters big school, this opens up a whole new realm of questions. Here, SP tackles issues and concerns of your seven- and eight-year-old.
Mommy Diaries
A mom shares her journey to motherhood.
Nanny Matters
This section addresses your biggest yaya issues—from how to hire the right one to dealing with sticky situations.

Smart Parenting dishes out the latest updates on kids’ and mom’s health concerns—from treating simple cuts and wounds to addressing serious health issues that need specific treatments. Parents’ issues on how to provide nutritious food for their picky eaters are also addressed month after month by the magazine. Comprehensive articles from the number one parenting magazine in the U.S., Parents supplies Smart Parenting readers with the most updated health and nutrition developments.

Pageviews: 1,377,872 (desktop); 629,337 (mobile)*
Unique Users: 473,552 (desktop); 260,436 (mobile)*
Facebook Fans: 651,434**
Twitter Followers: 17,600**
Instagram Followers: 6,200**
*Google Analytics monthly average, October - December 2014
**As of January 12, 2015

EDITORIAL MISSION is the site that Filipino parents got o any time they have a parenting question. Aside from child development articles, also offers localized content such as shopping guides, directory of relevant services and establishments, and news to keep parents updated all the time.


  • Home & Living Focusing on the parent's home life, from recipes, nutrition, home organizing, budgeting, family finance, handling child care, gift suggestions, party planning and travel, trips and activities for the family.
  • Child Development Library of information that every Filipino parent and would-be parent needs to know.
  • Mom & Dad From breastfeeding and taking care of mom and dad's corner and parent rated articles.
  • Community Enjoy fun tools for documenting your child's growth from fun covers to e-cards to the always famous kiddie greets. There's always something fun in store for moms on SP.
  • Directory Need a number for a service or establishment that caters to your child's needs? No need to look further, the directory is jam packed with everything you'll ever need for your child.
  • Parent Chat Featuring a very strong community where moms and dads come together to share their parenting experiences and adventures with each other.
Smart Parenting Model Search

Smart Parenting is on the lookout for charming kids (1-7 years old) who can be the next SP models. Major sponsors are welcome to be part of this event through segment sponsorships and sampling.
Smart Parenting Baby Shower

Every September, expecting moms are treated to workshops and services uniquely for pregnant women such as expert advice from OB/Pedia, Preggy yoga, Preggy fashion and beauty advice, and Food that’s best for pregnant women and their babies.