In a nutshell, FHM is sexy, funny, useful, and relevant. Each issue of FHM is a celebration and contains advice you can trust. FHM has skilfully written stories and awesome photos that aim to engage today’s men with everything that makes him tick. FHM isn’t just about the babes–with features on sports, fashion, grooming, relationships, pop culture, and more, FHM exists to be every Filipino guy’s ideal pare.
All of this translates not just on the printed page but in other avenues as well, such as the website, e-magazine, and mobile apps. FHM is truly a brand for men, about men, and personifies them having the time of their lives.
Target Market: The FHM reader is predominantly (67%) male, aged 18-35 years old.
Pass-on Readership: 10
Total Monthly Readership: 1,000,000-1,100,000
Frequency: 12x a year
Distribution: Bookstores, newsstands, magazine shops, convenience stores, and supermarkets nationwide
Size: 8.5 x 11 inches
Cover Price: P150
*price subject to change
The Most Advanced FHM EverTalk about the specs: 8.5 x 11 inches of glossy paper, encased in meticulously cut grade-80 C2S cover material. It’s the thickest, heaviest, and most portable magazine in its class. It’s handcrafted for everyone’s reading pleasure. And with features that adapt to every reader’s fast-changing lifestyle, we’d like to think it’s the most powerful magazine too!
Cover BabesFrom up-and-coming celebrities to certified A-list stars—FHM makes sure these ladies are given the VIP treatment they deserve. Every cover shoot is carefully planned and the concept is always fresh and easy on the eyes. Pair that with fun, light, no-holds-barred interviews you can’t read anywhere else and you’ve got a magazine cover like no other!
The Girls of FHMCar show models, indie actresses, women that are just starting to make the rounds on social media sites, and our very own homegrown babes. This is where people should start looking if they’re on the lookout for the next big thing.
Main Feature StoriesWell-researched and masterfully written articles that are equal parts funny, useful, sexy, and relevant, presented in an interesting and visually appealing manner. Our time-tested formula for article writing makes FHM the Filipino man’s trusted go-to magazine for first-hand information that really matters.
StarterFHM’s opening section that contains essential man wisdom and monthly pocket knowledge that makes it a point to keep readers in the know.
AccessReaders’ leisure time—rated and sorted! Contains personality interviews and quickfire, no-BS reviews of the latest movies, music, television shows, DVDs, and books.
LoungeThis is where we bring the readers closer to the ladies. Guy ammo on sex, relationships, and dating, plus stirring adult-topic debates between current columnists Abby Poblador and Jahziel Manabat. Ladies’ Confessions, the magazine’s most read regular pages, can be found here, too.
UpgradeCovers a broad range of subjects aimed at helping one survive the urban jungle. Includes tips on travel, food, health, money, gadgets, automobiles, and everything that makes a better man out of readers.
StyleReal guy advice on sharp and smart dressing. Clothes, shoes, accessories—which ones to buy and how to wear them. Plus, essential fashion and grooming tips that make sense.
Reader InteractiveLetters to the Editor. Gallery. Who The Hell Are You? Bar Room Jokes. True Stories. Sponsored promotional contests with the craziest mechanics. Just like it says, this section is all about our readers!
The Most Advanced FHM Ever
Pageviews: 36,964,631 (desktop); 25,550,437 (mobile)*
Unique Users: 1,919,108 (desktop); 949,668 (mobile)*
Facebook Fans: 3,564,287**
Twitter Followers: 63,000**
Instagram Followers: 112,000**
*Google Analytics monthly average, October - December 2014
**As of January 12, 2015
EDITORIAL MISSIONFHM.com.ph is a website for the Filipino man. It's his online source for everything new, cool, funny, relevant, useful, and sexy; and his go-to portal when he wants to be entertained. FHM.com.ph continues what the magazine has started, and that is to be the Filipino's essential guide to life.
- Babes The safe where we keep our most valued treasures. Here you'll find all the women in the current and past issues of FHM, including online-exclusive babes!
- Daily Reads Nobody wants to be left out of a conversation or a funny story. Daily Reads—with sections like News, Bar Room Jokes, and True Stories—keeps our readers up to date and always laughing. You can also pick the FHM Editors' brains by reading their blogs!
- FHM TV Exclusive behind-the-scenes coverage of babe shoots, event coverages, music videos, interviews, tips and how-to's, FHM shenanigans: It's all here!
- Sports FHM.com.ph is rededicating itself to sports. We put a huge new spotlight on it, providing coverage on the games we all love to play and argue about. We even got a pretty, cowboy columnist, Jessica Mendoza, to give us a whole new perspective on different sporting subjects.
- Entertainment The latest cars, movies, DVD, music, TV, games, books, rated and sorted! FHM also talks with the most in-demand man idols and geniuses of our time.
- Discover the latest, coolest, and FHM-approved technology, gadgets, clothing, fashion trends, and grooming items. It's in here where we make everyone more pogi.
- Lounge It wouldn't be FHM without sex, dating, and relationships. We've got a lot of that here: Ladies' Confession, a guide to decoding women, feature stories, and sex tips courtesy of our new columnists, Anny Poblador and Jahziel Manabat.
- FHM Community This is the FHM Nation's online HQ. They talk freely about anything and everything under the sun (the FHM Bullboard and the FHM Chat); share amongst each other their pictures, wacky or otherwise (MyFHM); and browse through galleries after galleries of pictures from FHM events and parties.
The sexiest show on earth happens every July at the World Trade Center. The FHM 100 Sexiest Women in the World Victory Party is the biggest magazine event of the year that generates tremendous hype and media buzz—not to mention over 7,000 guests in attendance!
FHM rocks the shores of Boracay in this beach anniversary party, held every March! Beach games, a bikini fashion show, and appearances by sizzling FHM celebrities are sure to make the summer unforgettable.
FHM promises to throw a one-of-a-kind Halloween party every October! It’s that time of the year where everybody can be anybody. This much we know: This party will change the way you see Halloween.
Each month, FHM holds this relationship-building activity that gives our readers a chance to get up close and personal with their favorite FHM cover girls. Leverage on the reach of FHM in promoting your brands by partnering with us in this much sought-after event.