Summit Media inspires loyalty, passion, and action among its readers—just ask its thousands upon thousands of Facebook fans.

Summit Media’s titles, which include the country’s bestselling men’s, young women’s, teens’, and kids’ magazines, are a big hit not just in bookstores and newsstands, but in leading social networking site Facebook as well. FHM Philippines in particular has over 404,000 fans on Facebook, Candy has over 273,000 fans, while Total Girl Philippines has over 138,000 fans.*

Facebook has proven to be a great venue for Summit’s publishers and editors to connect with their readers. Summit Media President Lisa Gokongwei-Cheng says, “Facebook fans are highly engaged. They opt to follow our brands and that means they really like us and trust us. This can translate to eyeballs and brand association for advertiser brands.”

In the case of FHM, the overwhelming number of Facebook fans says a lot about the brand’s supremacy. “Over three hundred thousand fans on Facebook only goes to show that FHM has become a household name,” FHM.com.ph Managing Editor Lou Albano states.

It also helps to have a keen knowledge of one’s market. “Our brand’s demographic is very active online and that is reflected by the number of our Facebook fans,” Candymag.com Managing Editor Macy Alcaraz shares.

Regular posts, status updates, and a willingness by the staff to interact with followers keep Facebook fans coming back to the page. Fans are also treated to Facebook-exclusive extras that they won’t find in the magazine or the website, such as teaser videos and event and celebrity photos.

Gokongwei-Cheng believes that the brands’ strong following on Facebook bodes well for the future of Summit Media in the digital sphere. “Digital media is a great way to keep in touch with your reader every day, every hour, every minute. Our purpose is not only to sell magazines—digital is a destination now, not a supplementary product as in the past.”

For advertising or marketing inquiries, please contact Summit Media Digital Advertising Manager Maan Chipeco-De Guzman at maan.chipeco-deguzman@summitmedia.com.ph or Group Publisher Ichi Apostol-Acosta at ichi.acosta@summitmedia.com.ph.

* Updated figures as of April 11, 2011