Summit Media has been in the business of storytelling since 1995, pioneering with one print magazine. Today, 22 years later, it has broadened its reach and influence to the digital sphere. With 11 magazines and 15 websites in its multi-platform media portfolio, Summit Media leads the industry by being the country's largest print magazine and leading lifestyle digital publisher. It is with this publisher’s mindset and storytelling experience that Summit Media launches Content Lab, its in-house content marketing group.

With the support of Summit Media’s portfolio of titles, the expertise of its stable of talents and network of publishers, editors, writers, photographers, designers, and content producers, Content Lab is able to provide end-to-end service and multi-platform content marketing solutions for both B2B and B2C companies, to help them achieve their business or brand objectives. “We are storytellers with a strategy—we help brands think like publishers,” says Edna Belleza, Publisher of Summit Media.

There is no formula for exceptional content, but there is a process. Content Lab guides brands from conception to creation, on to distribution, then to analysis. In this part of the process, content and key metrics are assessed to give content producers insight for future cycles. This evolution for maximum engagement helps the editorial team produce the right mix of stories that will bring vitality and true value to the brand’s target communities.

Content Lab’s expertise in content creation cuts across platforms and audiences. “We take pride in the stories we tell,” says Leslie Bulatao, Team Publisher of Content Lab. “You have a story your audience wants to hear, so let us tell it with you.”