Summit Cards
WHAT ARE SUMMIT CARDS?
Summit Cards are FREE cards available in high-traffic and strategic areas inside Robinsons Supermarkets. This is guerilla marketing at its subtlest. Disguised as recipe cards or catalogues, people don’t see these cards as paid advertisements. Thus, Summit Cards provide a cool and unique non-traditional medium to reach your market.
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Placement of racks inside Robinsons Supermarkets
Each campaign will run for a month. Aside from Basic Cards that shall take the form of product cards and recipe cards, we can also develop Premium Cards that have exciting and unusual features, all the better to grab attention, make the point, and spur purchase. These special executions may include:
Perforated Cards
Bookmark Cards
Cards with Die-Cut Executions
Cards with Foil Stamping
Cards with Product Sachets
…and anything you can imagine!
) Recipe Cards |
) Perforated Cards & Booklets/Mini-Magazines |
WHY ADVERTISE THROUGH SUMMIT CARDS?
Well-placed. It reaches customers at the point of purchase, thereby increasing the likelihood that your product will be bought.
Quantifiable. Cards can be tracked and counted. Advertisers are furnished with an Assessment Report at the end of each campaign.
Focused. Only those who are inherently interested get a card of their choice. You don’t push the ad down people’s throats, they choose which ones appeal to them most.
Appealing. Creative executions make the cards attractive and irresistible to passers-by.
Enduring. The media stays with the audience longer since they take the ad home and keep it. Moreover, cards can be shown or shared to friends, thus exposing the ad to a secondary audience.
WHAT CAN SUMMIT CARDS OFFER?
With an initial launch in 29 Robinsons Supermarkets, Summit Cards gives your ads complementary avenues to increase your brand’s exposure to more consumers at the point-of-sale when they are about to make a buying decision.
Advertisers receive an Assessment Report at the end of the distribution month to gauge the effectiveness of their campaign. This report includes the location list, take-away rate, and printer certification (a document coming from the third party supplier as a validation that the correct number of copies was printed).
MECHANICAL REQUIREMENTS
Card Specifications
Size: 5.875 x 4 in
Stock: Foldcote 12
Full color both sides; UV coating (on one side)
CONTACTS
Fidel Antonio Medel
Head, Summit Cards
fidel.medel[at]summitmedia.com.ph