Summit Media Magazines top Synovate Nationwide Urban Media Survey

According to the most recent Synovate Media Atlas survey of viewership habits, Summit Media had the top four among the most-read locally published magazines in the country. Synovate interviewed 8,000 people across all economic classes in Luzon using a phone-based method in Luzon, Visayas, and Mindanao from November 13, 2008 to May 16, 2009. The sample was a representative of the country’s population.

The top four were:
FHM Philippines with 1,070,484 readers
YES! Magazine with 667,145 readers
Cosmopolitan Magazine with 618,241 readers
Good Housekeeping Magazine with 421,275 readers

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Summit Digital moves aggressively into the Internet

Summit Media has launched and relaunched many websites in the past few weeks under its digital division Summit Digital.

Under the women’s brands, Cosmo.ph, Yummy.ph, and SmartParenting.com.ph were launched to target young women, foodies, and young mothers online. These websites are online editions of market-leading magazines.

Under the men’s brands, FHM.com.ph, Topgear.com.ph, and Entrepreneur.com.ph were revamped. These are also online versions of FHM magazine, Top Gear magazine, and Entrepreneur magazines. Techie.com.ph, a website targeted to gadget and technology lovers, was also launched as a web-only brand.

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For more information, please contact me at florence.magno@summitmedia.com.ph

Best Regards,

Florence Bienvenido
Group Advertising Director
Summit Media
florence.magno@summitmedia.com.ph