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Summit Media breaks new ground with branded content
Summit Media strengthens its position as the leading magazine publisher in the Philippines as it blazes the trail for the latest marketing craze: branded content.
Branded content blends an advertiser’s message into a magazine’s editorial to create a product that is a fusion of beautifully written content and helpful advertiser information.
“Branded content is advertising that is relevant, created so that they are useful to our readers,” says Florence Magno, Group Advertising Director for Summit Media. “Readers appreciate the advertising because we integrate their message into the product in a very seamless manner.”
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Cristine Reyes is FHM Philippines' sexiest
It’s official: Cristine Reyes has taken the crown as this year’s FHM Sexiest Woman in the World. Cristine, who made her FHM debut in August 2007 when she graced the cover of the magazine, bested 99 other hotties in the list as she garnered a total of 382,819 votes.
Trailing her in second place is last year’s winner Marian Rivera, with 282,300 votes. Angel Locsin follows in third place with 266,233 votes, while Katrina Halili withstands controversies by coming in at fourth with 238,558 votes. Iwa Moto rounds up the Top 5 with 220,945 votes.
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One hundred stars featured in YES! Most Beautiful Issue
This June, YES! magazine serves a visual feast by gathering 100 of the most beautiful faces in showbiz in the special YES! Most Beautiful Issue, which was recently launched among members of the media last June 22, Monday at Annabel’s restaurant in Quezon City..
Just like in previous years, the stars comprising the YES! Most Beautiful list were chosen according to certain categories. Leading the starstudded list is Marian Rivera, who graces the cover of this year’s YES! Most Beautiful issue. She is joined by Kim Chiu, Rhian Ramos, and Bea Alonzo in the Primetime Ladies category, while Piolo Pascual, John Lloyd Cruz, and Dingdong Dantes are in the Leading Men category.
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Ten stylish ladies make it to this year’s Preview Best-Dressed List
Since 2003, Preview magazine has been selecting ten stylish ladies for its annual Best-Dressed List. Coming up with a Best-Dressed List every year is not an easy process, as Preview editor-in-chief Pauline Suaco-Juan tells the Philippine Entertainment Portal (PEP.ph), “Throughout the year, the editors go out, go to parties, and they look at girls. Occasionally, when we find someone na baka puwede, we ask them. Then we do a style profile, check their closets, and see if they’ll make it.” The result is a roster of ladies whose individual fashion sensibilities make them style icons in their own industries.
The ten ladies who made it to this year’s list are: actress and July cover girl Maricel Soriano, Amazing Race Asia participant and model Paula Taylor, entrepreneur Alex Suarez, model Bea Soriano, real estate executive Divine Lee, dance instructor Georcelle Dapat, wife and mother Kai Lim, U.S.-based fashion blogger Martine Cajucom, designer Melissa Dizon, and fashion stylist Pam Quiñones.
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Cosmopolitan covers continue to excite readers
One of the most well-known poses of today is the Cosmopolitan cover pose: a hand on one hip as the other hand flirtatiously raises the skirt to reveal some leg. Add to that the big hair and just a hint of cleavage, you have the cover pose that many young stars have held throughout Cosmo’s twelve years in the Philippines. Today, Cosmo continues to excite readers by featuring not just the up-and-coming young stars in showbiz, but also some of the most controversial stars in the industry.
This July, Cosmopolitan encourages women to face life fearlessly by featuring the controversial Katrina Halili on the cover. Cosmopolitan editor-in-chief Zo Aguila points out, “Our readers, just like Katrina, face a lot of drama in their lives. While their cases are not as high profile, the pain brought on by their individual scandals is just as grave.”
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Real Living Magazine launches Real Home Ideas 4: The Color Book
As many readers remain clueless about how to best use color in their homes, Real Living Magazine thought it best to devote an entire book on the subject—Real Home Ideas 4: The Color Book. Real Living editor-in-chief Rachelle Medina says, “Color defines and personalizes areas, sets a mood, subdues a space or accents it, makes a theme coherent, among many other things.”
Recently launched in an intimate affair last June 17, Wednesday at Powerbooks Megamall, Real Home Ideas 4 helps you brush up on the basics of color by getting you acquainted with the color wheel and different color combinations, and devotes several chapters to various single colors and color combinations. Using more than 200 pictures from Real Living’s most beautiful houses, Real Home Ideas 4 illustrates their tips on mixing and matching hues in your home.
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