 |
More readers buy Summit magazines compared to any other publisher
Summit's magazines have once more topped the annual TNS-Trends Newsstand Survey for 2008. The TNS-Trends Newsstand Survey is a retail audit that monitors magazine purchases in 350 newsstands all over the Philippines. They asked the question "How many of this magazine did you sell in the past 30 days?" Field work was done from September 30 to October 22, 2008.
The survey covered 190 newsstands in Metro Manila, 50 newsstands in Luzon, 70 in Visayas and 40 in Mindanao.
Summit magazines topped in the categories Fashion and Lifestyle, Fashion, Fashion and Features, High School, College, Tween Girls, Homemaker, Parenting, Showbiz, Shelter, Food, Society, Men's Magazines, Men's General Interest, Men's Lifestyle, Automobile, and Gadgets.
View the full results here.
Read More > |
 |
Women’s Health Philippines to launch in April 2009
Women these days are getting serious about living healthy, with more and more females joining gyms, signing up for yoga and pilates classes, and following strict diet programs. Today’s generation of women want to get more out of life, and they understand that treating their bodies right is one vital step towards achieving this goal.
This new breed of health-aware women will find their bible in Women’s Health Philippines, the local edition of American women’s lifestyle magazine Women’s Health, to be launched by Summit Media in April 2009. Former Marie Claire Philippines managing editor Lara Parpan takes the reins as Women’s Health editor-in-chief, with associate publisher Christine Ong and art director Marc Yazon joining her on the team.
Read More > |
 |
Summit Media launches revamped corporate website
Summit Media, the country’s leading magazine publisher, makes its reentry into the world wide web with its revamped corporate website, SummitMedia.com.ph. The website has been restructured into a more comprehensive, user-friendly, easy-to-navigate, and visually appealing online resource on everything you need to know about Summit Media.
SummitMedia.com.ph introduces the Internet user to Summit’s over 20 magazines, as well as other Summit products such as websites, billboards and out-of-home media, consumer events, books, and special publications. News and press releases keep the site’s visitors updated on Summit’s various brands.
One of SummitMedia.com.ph’s highlights is the updated Media Kit, which includes all the vital information advertisers need to know about Summit’s products, such as circulation and readership, target market, editorial calendar, marketing lineup, value-added services, and advertising rates.
Read More > |
 |
Summit Books launches two new titles
As international bestsellers are being released one after another, it becomes easy to forget about the works of our homegrown writers. In the past years, Summit Books has fostered Filipino talent by launching novels that have become some of the most popular reads in the Pinoy Chick Lit genre, proving that Filipinos have it in them to produce literature that is fresh, modern, and easy to read. This November, Summit Books launches two new and exciting reads that are sure to bring every reader through the roller coaster ride of falling in and out of love.
Every Girl’s Guide to Heartache by Marla Miniano is the first in what is to be an “Every Girl’s Guide” series. This first offering features the story of Anna, who has just been dumped by Jaime, the guy she thought was the love of her life. While she is distraught, angry, and seeking for revenge, she also wants to understand how this perfect guy ended up not being The One after all. Entering the picture to complicate matters is Miguel, who is literally The Boy a Few Houses Down. Will Anna survive this heartache and be happy again, and does her happiness lie with Miguel? Or is her heart just playing tricks on her?
Read More > |
|
