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Summit Media moves into the mobile playing field

July 01, 2010

These days, a brand that’s looking to stake its claim in the market can no longer rely on getting the word out through just a quarter-page ad or a button in a website. With mobile being hailed the next frontier by marketing and communications experts, that plain, innocuous cell phone the average Filipino holds in his hand is the space to be.

Summit Media, the country’s leading magazine publisher, introduces Hand.Interactive, Inc., a content provider company that aims to harness the power of mobile to engage users with unique content as well as provide targeted exposure for brands.

Set to debut in Summit Media magazines in August 2010, this new player in mobile content delivery will offer three general services:

1. Mobile Value-Added Services – Rich mobile-interactive points across all of Summit’s magazines and websites, such as information text, contests and raffles, richer media (pictures, audio, and video), and voice services
2. Mobile Magazines – Access of Summit Media’s magazine and web content over all mobile-enabled devices such as eBook readers, tablets, and high- or low-end mobile phones
3. Mobile Campaigns – Marketing promotions to avail of discounts, promotions, freebies, and more from various Summit Media advertisers
   

Hand.Interactive will bridge the gap between wireless technology and Summit Media’s existing magazine and web platforms, thereby creating a more convenient, more interactive, and more personal experience for users. Furthermore, this new endeavor will pave the way for advertisers to reach Summit Media’s millions of readers through more direct, more innovative, and more efficient means.

For inquiries, advertisers and clients can get in touch with Hand.Interactive through their designated Summit Media sales executives or by emailing info@hand.interactive.ph.