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Summit Media Magazines top Synovate Nationwide Urban Media Survey

September 16, 2009

According to the most recent Synovate Media Atlas survey of viewership habits, Summit Media had the top four among the most-read locally published magazines in the country. Synovate interviewed 8 ,000 people across all economic classes in Luzon using a phone-based method in Luzon, Visayas, and Mindanao from November 13, 2008 to May 16, 2009. The sample was a representative of the country’s population.

The top four were:

FHM Philippines with 1,070,484 monthly readers

YES! Magazine with 667,145 monthly readers

Cosmopolitan Magazine with 618,241 monthly readers

Good Housekeeping Magazine with 421,275 monthly readers

FHM leads all print media

In terms of sheer readership, FHM Philippines and YES! showed numbers higher than the average weekday readership of the Philippine Daily Inquirer (with 632,000 readers) and the Philippine Star (with 538,000 readers). Cosmopolitan showed higher numbers than the Philippine Star (with 538,000 readers) and the Manila Bulletin (with 468,000 readers).

Other highlights in the survey

Candy Magazine with 270,988 monthly readers beat Meg (118,148) and Chalk (155,901).

Good Housekeeping with 421,275 monthly readers beat Metro Working Mom (77,765).

Top Gear with 84,653 monthly readers beat C! (10,945)

Smart Parenting with 124,285 monthly readers beat Metro Working Mom (77,765) and Baby (64,221)

Total Magazine Readership Up

According to the Synovate survey, total magazine readership is up from 4.18 million readers to 4.307 million from the last Synovate survey which was conducted from February 16, 2008 to January 16, 2009.