Target Market: Female, 25-40 years old, ABC income segment
Circulation: 150,000-160,000 copies
Pass-on Readership: 5
Total monthly readership: 900,000-960,000
Readership:
Frequency: 12x a year
Distribution: Magazine stands, bookstores, supermarkets and groceries, convenience stores, department stores and overseas Filipino communities
Cover Price: P100
Size: 9 x 11.25 inches
>> YES! AT A GLANCE

Editorial Mission

YOUR ENTERTAINMENT SOURCE

Now on its 11th year, YES! continuous to be the entertainment bible for Filipinos here and abroad. The Synovate Media Atlas Survey shows that YES! is the second most-read local magazine and the most-read entertainment magazine in the country. Our readers believe that: “When you see it in YES!, it must be true!” because the magazine has upheld the highest standards in celebrity journalism and has changed the way entertainment news is being reported. This, in turn, has allowed YES! to gain the trust of our local celebrities who give us exclusive access to their homes, their closets and the most important moments in their lives.

YES! has extended its success to its numerous brand extensions. Its affiliated website, PEP (Philippine Entertainment Portal) currently has 1.3 million unique users (as of September 2010). When combined with the circulation of the magazine, we reach over two million people every month. YES! has also launched special bookazines like the YES! Most Beautiful issue which has become a newsstand success. It is also the first magazine to launch an e-magazine exclusively available to overseas Filipinos. The digital magazine opens a whole new medium where YES! can reach showbiz enthusiasts who miss what’s happening here at home. Recognition and awards have also been received by YES! in the past year. YES! is a proud recipient of the Magazine of the Year award from Watson’s for two years already.

Target Market

YES! readers are avid local showbiz enthusiasts from all walks of life. She is the everyday housewife, the fashionable socialite, the overseas contract worker or the nine-to-five working professional. They all trust YES! to be their most reliable entertainment source. No wonder 30% of our readers have been loyal to the magazine for more than eight years while 46% have been reading YES! for more than three years.

DEMOGRAPHICS

• 50% are married
• 44% are single
• 80% are college graduates
• 52% own their home
• 52% own a credit card

What's Inside YES!

• COVER STORY Exclusive revelations on the hottest celebrity issues and one-on-one interviews are laid bare in YES! All facets of the story are explored without sacrificing editorial integrity.
  
• CELEBRITY HOMES An intimate and exclusive visit to a star’s home seen through beautiful photographs.
  
• CELEBRITY WEDDINGS Read in-depth interviews and see exclusive photos of the star’s wedding—from the march down the aisle, to the kiss, to the revelry of the reception. Details on the love story, the proposal, the ceremony, and the reception are all explored.
  
• TRAVELS Travel the world with your favorite celebrities. This section features personal photos taken by the stars during their vacations.
• SNAPS A chronicle of the various showbiz events happening in the industry: concerts, album launches, movie premieres, anniversaries, birthdays and more!
• RATED PG Where showbiz’s most controversial issues are dissected with the objectivity that YES! is known for.
  
• TV CRAZE Find out what’s new on television and get to see what happens behind-the-scenes.
  

VALUE-ADDED SERVICES

YES! PICKS A monthly section in YES! where advertisers can feature their latest product releases or promotions.

For YES! advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.