Target Market: A go-getter in her 20s to 40s who sees wellness as a tool to live her best life
Circulation: 18,000-20,000 copies
Pass-on readership: 5-7
Total monthly readership: 90-000-140,000
Frequency: 11x a year
Distribution: Bookstores, magazine shops, supermarkets, convenience stores
Cover Price: P125
Size: 8.5 x 11 inches
>> WOMEN'S HEALTH AT A GLANCE

Editorial Mission

It's good to be you!

The go-to-guide on health and wellness for the Filipina pursuing her best life now.

Women’s Health is a fresh and smart magazine that speaks to today’s active and youthful women in a way that is passionate, authoritative and relevant to their lifestyle Women’s Health motivates and educates women to take control of their physical and emotional selves so they can live the lives they’ve imagined. Its focus on fashion, beauty, health, fitness, food/ nutrition, relationships and inspirational celebrities ensures that all areas of the readers’ lives are covered.

Target Market

Passionate. Proactive. Practical. Prosperous. A go-getter in her 20s to 40s in search of wellness, who sees it as a tool to live her best life.

For her, it doesn’t start and stop when she is working out; it carries through every aspect of her life. She’s putting in time to feel good and look even better. After all, glowing skin and a shrinking waist are a big part of her inspiration when she’s crunching her abs and munching those veggies.

92% are between 20-45 years old
65% single; 30% married; 5% “it’s complicated”
31% have kids; most have one child only
72% are college graduates; 20% have postgraduate
degrees; 8% are still studying
63% are the primary food shoppers in their household
88% say that magazines are their primary source of health and wellness information
Source: 2010 Women’s Health Readers’ Survey

When it comes to life’s priorities, Women ’s Health readers are concerned with

• becoming fit and healthy
• traveling
• progressing in their career
• learning a new sport
• purchasing own property/car
• getting married/ becoming a parent

When it comes to advertising, Women’s Health readers say

• that ads in Women’s Health provide useful info and alternative solutions.
• they look forward to samples in the magazine and actually use/try them.
• they trust the ads found inside Women’s Health.
• that ads don’t get in the way of enjoying Women’s Health.

Source: 2010 Women’s Health Readers’ Survey

What's Inside Women's Health

• FOOD AND NUTRITION Women’s Health sees food as pleasure as well as fuel. We don’t believe that thin equals sexy. Women’s Health keeps readers updated on the most promising scientific breakthroughs and shows women how to have a healthy approach toward food, helping them establish habits and strategies to reach and maintain their best weight.
  
• FITNESS Women’s Health offers tips and training programs to help readers reach their goals. It gives them the courage to try new things, so staying fit is always an adventure.
  
• HEALTH/WELL-BEING Women’s Health helps readers take care of themselves physically and emotionally. It provides the understanding, the motivation and the practical medical advice that allow readers to make the best choices for their lives.
  
• SEX & RELATIONSHIPS Women’s Health is not about the hunt—getting together is the easy part—it’s staying together that requires incredible resolve, patience and trust. The magazine’s focus is in helping readers build a great relationship with the right guy.
• BALANCE Women’s Health readers want to make the most out of every part of their lives—work, family, friendship, finances but wonder if they will ever be able to do it all. Women’s Health offers a wealth of advice on how to manage stress, focus on what really matters and truly savor the sweeter things—from love and friendship to massages and warm chocolate cake.
• FASHION Part of having an edge is feeling and looking your best. Women’s Health selects the best new workout gear, casual clothes, office wear, accessories and more, that she can buy to show off her best features while disguising the not-so-perfect ones.
  
• BEAUTY Feeling and looking radiant is as much about what you eat, how you sleep, and how often you break a sweat as it is about choosing the best skincare, hair and make-up products. Aside from scientific research, Women’s Health also tests every product and promise, highlighting those that really work.
  

VALUE-ADDED SERVICES

WOMEN'S HEALTH HOT STUFF A must-see bulletin of the month’s hottest and latest products and services fit for the active lifestyle our readers lead.
*Materials to be provided two months before the issue month. Available for a minimum of 3x ad placement.

For Women's Health's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.