Letter from the Editor
You’re probably asking: Why do we need another automotive website? Perhaps the better question to ask is: Why not? Yes, there are already countless sites in cyberspace right now that focus on our love affair with the automobile, but most of these are foreign and even more are just plain boring.
With a new and improved Topgear.com.ph, what we offer is not just a locally relevant automotive website, but more importantly one that communicates Top Gear’s brand of entertainment to online visitors. In other words, we intend to make surfing for Philippine-market cars fun, fresh and useful. We intend to combine topnotch reporting with witty opinion-making, concept vehicles with practical tips, attractive display with user-friendliness.
The Philippines is at the threshold of a digital explosion. Filipinos today are increasingly relying on the Internet to learn, relax and shop. The same is true with the Pinoy car lover or buyer. Many of us are no longer willing to walk into a showroom these days without being armed with essential information about the car we wish to purchase. And more often than not, we get such information from the Internet.
With Topgear.com.ph, there is now a one-stop cyberplace for Filipinos in which to learn about the local and global auto industry, and then to get guidance on buying, operating and maintaining a motor vehicle. Allow us to work with you and we guarantee that we will reach your market faster than a Formula One car and more efficiently than a hybrid vehicle.
Vernon B. SarneEditor-in-chief
>> TOP GEAR AT A GLANCE
See online ad specifications
Target Market
The Top Gear Magazine reader is passionate about cars. He is a person with taste, quality and intelligence. He knows a lot about cars. but still wants to know more. His online source therefore, has to be just as passionate, tasteful, quality-oriented, intelligent and authoritative.
Sections
- NEWS In an industry as large and as far-reaching as motoring, developments occur every hour. These can be mergers, new models, bankruptcies, and the oddities every now and then. And when the tectonic plates of the motoring world shift, you can bet your car keys you’ll read it here first.
- TG TV If the drama in your workplace gets too heavy, click on this for instant comic relief. You’ll get to watch highlights of the UK TV show and see why they still set the bar when it comes to irreverent humor and the joy of motoring. Because while your work is important, it’s always good to remember to smile every now and then.
- TIP SHEET If there’s one thing we’ve learned about cars after all these years, it’s that there’s still so much to learn about them. Not all dilemmas are mechanical, in this section our experts will also give tips on how to choose the right car insurance, how to get fresh asphalt off your car’s underside, and maybe even how to convince your hot coworker to ride you, er, ride with you on the way home.
- FORUMS Hang out with fellow car nuts, or post your questions to the Top Gear editors in this online tambayan. After several years online the forum has created its own community of members who love cars and—if need be—have strongly argued on points they feel ardently about. A forum is only as good as the members who participate in it, so sign up and help build the online community that you always wanted.
- DRIVES Some say this is the heart and soul of Top Gear. Because while it’s great to admire a car in a showroom, it only comes alive when driven. Catch up on the latest and coolest cars to hit our street, all written as if you were sitting in the car’s cockpit yourself.
- BUYER'S GUIDE Think of yourself as Luke Skywalker and our buyer’s guide as Yoda. Whether the Force is strong in you or not, consult this before buying a new car so you know the specs, figures, and prices of the cars you’re choosing from. If a sales agent gives you a hard time, let us know and Botchi the Hutt will be dispatched to mediate.
Advertising Opportunities
- CHANNEL SPONSORSHIP Advertisers may also opt to sponsor a newly produced channel. Newly produced channels vary based on marketing plans to be implemented for the year. Advertiser’s logo may be included in certain channels of the site. Advertisers may also choose on a variety of monthly features.
- CONTEXTUAL SEARCH This search service allows advertisers to own relevant (search) keywords. Features containing these keywords will be displayed more prominently when search results are returned or sponsors’ banner ads pops out when search results for these keywords are displayed.
- KEYWORD OWNERSHIP These are (owned) keywords that are highlighted when they appear in articles and are automatically linked to sponsors’ websites.
- LEAD GENERATION SERVICES Be seen by those who matter. Lead generation enables users to access relevant niche information. These are INFORMATIVE (advertiser-sponsored) content that are available to registered users who are required to provide their contact details to read these advertiser-sponsored articles. These details will help advertisers generate leads for high-ticket items like cars, insurance for cars, car accessories and franchises.
- DEFAULT BRAND - SEARCH BOX Put your brand on top of the list by becoming the default search box brand.
Top Gear Specific Executions
- TG DEALER LOCATOR Close the deal now by leading the buyers to the nearest dealerships / retailers. May simply be a listing or an interactive map.
- TG 360 Show the users real deal by giving buyers a 360 view of the car. An interactive execution that allows users to view vehicles from different angles.
Other Top Gear Executions
- TG AFTERMARKET Stock too boring? Jazz up your ride with the latest aftermarket accessories. An interactive execution that allows users to select the best accessories for their rides.
- INSTALLMENT CALCULATOR You are ready to buy a new car but how much are you willing to shell out monthly.
- TG MILEAGE CALCULATOR Because every drop counts, find out which vehicle is more fuel-efficient.
Other executions
- WIDGETS On or off-line software that can perform a plethora of functions from:
- Simple games
- Linking to web-sites
- Providing promo information
- MICROSITES A mini website or a promo site which; can house a campaign’s specific promo at its given duration. Site may include articles, trivia/games, referral program, discount coupons, etc.
- E-MAGAZINES Advertiser may have the option of sending out their own email dispatches containing their own promo announcements, if conditions set by Summit Digital are met.
- VIDEO Videos are one of the primary reasons why people visit the web. Advertisers can have custom videos made and hosted on our sites serving purposes from “How-to-setup your cars audio system” to product testimonials.
Ad Rates
| AD FORMAT | Published CPM PHP | Impressions | Location | SOV | Published cost (monthly) | Available ad impressions (monthly) based from 2009 projections |
|---|---|---|---|---|---|---|
| Leaderboard | 400.00 | 125,000 | Run of site | 25% | 70,000 | 500,000 |
| Rich media/ video ads | 390.00 | 125,000 | Run of site | 25% | 55,000 | 500,000 |
| MREC | 400.00 | 125,000 | Run of site | 25% | 50,000 | 500,000 |
| MREC | 400.00 | 125,000 | Run of site | 25% | 50,000 | 500,000 |
| MREC | 400.00 | 125,000 | Run of site | 25% | 50,000 | 500,000 |
| Footer | 150.00 | 125,000 | Run of site | 25% | 20,000 | 500,000 |
Contact Us
Neil Palabrica
Digital Publisher
neil.palabrica@summitmedia.com.ph
Hazel Hung
Digital Account Executive
hazel.hung@summitmedia.com.ph>
7F Robinsons Cybergate Tower 3,
Pioneer Street, Mandaluyong City
1550 Philippines
Trunkline: 451-8888