Web Statistics

Pageviews: 20,000,000 page views a month
Unique users: 300,000 unique users
Registered members: More than 80,000 to date

Demographics

• is between 21-35 years old.
• Has been an FHM reader for at least three years.
• Used to save up a portion of his allowance to buy FHM…until it became a habit.
• Works in call centers and earns about P16,000 - P30,000 a month.
• Dresses casually: smart casual at work and more laid-back on weekends.
• Is loyal to family, friends, girlfriend, office cohorts, and sports teams he roots for.
• Has a very active life online. He keeps several social networking accounts, is a member of several mailing lists, and constantly uploads photos, videos, and music online.
• Is an information junkie who gets his trivia not just from TV, books, magazines, but from the Internet as well.
• Is up-to-date with the latest gadgets.
• Drinks San Mig Light at his favorite bars and splurges on hard drinks from time to time (though his social life is eaten up by night differential!).
• Keeps fit playing basketball with his friends. He’s not a gym member but gets enough exercise lifting those free weights he bought at Toby’s.
• Visits barbershops and salons once a month.
• Is a commuter though he is already combing the classifieds for a second-hand car.
• Is quite ambitious. He sees himself getting promoted because of hard work and perseverance but he is not consumed by his ambitions. He is still rather laid-back.
• Has easy access to the Internet, thanks to the nature of his job, his WiFi at home, and the free WiFi the establishments he frequents offers. Surfing the Internet is as much a hobby as watching television. While he is online most of the time, he is busiest at night, finally visiting FHM.com.ph at around 11pm.

Features

The following sections are open for sponsorship.

• Babes: The safe where we keep our gold. The Babes section is where you’ll find all the girls featured in the current issue of FHM the magazine, the past ladies who’ve graced the mag, our beloved cover girls, and babes exclusively featured online.
  The Babes section is also where you’ll find the online execution of special FHM editions such as the Lingerie specials, Ladies’ Confessions, FHM calendars, the 100 Sexiest Women of the World campaigns and the Girl Next Door competitions. There are exclusive online treats like the electronic magazine series celebrating the 100 issues of FHM Philippines and Pole Positions.
• FHM TV: FHM.com.ph is different from the magazine, precisely because of the multi-media capabilities of the Internet. FHM TV is one such example. This is where all the videos will be found. From exclusive behind-the-scenes coverage of babe shoots, to event coverages, as well as music videos of bands, it’s all here on FHM TV.
• Incoming!: This is where we upload the nibbles of fun from the magazine: Ladies’ Confessions, Bar Room Jokes, Asia’s sex column, and True Stories are all in Incoming!
  Apart from these, it is also in Incoming! where FHM Blogs, magazine features, Sex Positions, and advertorials can be located.
• MyFHM: Welcome to the sexiest, most vibrant community online, MyFHM. MyFHM is where all the 50,000 plus users of FHM are at. Subscribers are given their very own page, not unlike social networking sites, where they create their profiles, upload photos, make friends, rate other subscribers and more!
  On the landing page of MyFHM, you’ll see the most recent activities, the most popular MyFHM members, as well as the profile of the week, an honor we give to users who make MyFHM the place to be.
• Gallery: It’s our subscribers’ 15 minutes of fame! Consistently included in the top content list of FHM.com.ph, FHM Gallery is all user-generated content. Our gallery is divided into two: Shameless, where subscribers send in their sexy, wacky, vanity photo fare; and Who the Hell where FHM makes a treasure out of your supposedly trashed photos. Here, other subscribers can view, rate, and comment on the photos. Highlighted are the most recent submissions and the most popular of the lot.
• Eye on the Web: Because we know how intricate the web gets and how you want to keep things simple, FHM.com.ph brings you the best of the web with Eye on the Web! Here, users find a collection of links all around the web. Be it a video, an image, a piece of news, or even a website, as long as its funny, useful, sexy, relevant, and worth your time, you’ll find them links on Eye on the Web!
• FHM Events: Be it as big as the FHM 100 Sexiest, or as regular as our autograph signing, as one-off as launches, gigs, or concerts, this is where FHM.com.ph coverage could be found.
• Freebies: If it’s free, it’s here! If you want new wallpapers and screensavers, you can get them here. You can also sign up for newsletters sent every Friday in the Freebies section. Magazine contests and giveaways are here, too, as well as the winners of said promos.
• FHM Mobile: You can reach FHM via mobile phones, too. FHM Mobile simply informs you of the many ways you can get in touch with FHM through the cell by receiving FHM goodies (Ladies’ Confessions) or sending them goodies our way (text the editor, send shameless pics, and share bar room jokes)!
• Entertainment: If it’s music, movies, television, sports, cars, and gadgets, it must be here. We upload from the magazine reviews and interviews, but FHM.com.ph takes to heart it’s being interactive and multi-media. Apart from reading the reviews, we allow for users to listen to songs, watch trailers, and make their own reviews. Interviews are also accompanied by snippets of tape. Soon, this section will feature guest columnists and its own content.
• FHM Blogs: FHM now has three blogs: Buwayahman who talks about a regular dude’s not-so-regular night life; Sofie, the first FHM GND winner talking about her latest exploits and posting sexy photos, and our sports blog, where anything and everything about sports is tackled by our three bloggers: sportscaster Mico Halili gives authoritative opinions and insights while fanboys James Dalusong and Alvin Jimenez share their non-adventures as sports guys.
• MyFHM Chat: MyFHM Chat is similar to any chat rooms that you may have entered in the past. This is where you can interact with your fellow FHM readers and subscribers, as well as our cover girls.
• FHM Bullboard: One of the busiest forums online. FHM Bullboard is where subscribers have their say about FHM, about entertainment, about girls, sports, cars, tsismis and what-have-you. This is also where readers can interact with editors from the magazine, where they make their presence felt.

Editorial Calendar/Special Executions

• The List: Because we like making lists and reading lists and will always have opinions about everything. We’ll make lists about everything: cool new things, most entertaining TV commercials, best records, hottest FHM babes, etc.
• Gallery themes: Apart from submitting the sexiest and the wackiest, every month, we’ll have themes for our much-visited gallery. This can be turned into a contest, too.
• Calendar: We’ll bookmark everything that you need to remember, from autograph signings to important PBA matches to gigs, new TV shows, movies, etc.
• FHM TV: It won’t just be about behind-the-scenes anymore. In 2009, we’d like to make FHM TV a funner, more relevant channel with short but funny sketches from our very own mascot, Super Bonng!
• FHM 100 Sexiest Women of the World Campaign:Every July, the online Execution eof the FHM 100 Sexiest Women of the World makes for one sweet digital treat. Different photos of the hot 100, presented in such a way that only the Internet can, with a live streaming of the party to boot, too, the 100 Sexiest is an annual shebang everybody awaits.

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Contact Us

Lou Albano
Managing Editor
lou.albano@summitmedia.com.ph

Hazel Hung
Digital Ads Sales Executive
mailto:hazel.hung@summitmedia.com.ph

7F Robinsons Cybergate Tower 3,
Pioneer Street, Mandaluyong City
1550 Philippines

Trunkline: 451-8888