FemaleNetwork.com elevated the Filipina’s place in the World Wide Web. Since its launch in 1999, more and more Filipino women are finding a go-to figure for absolutely all their feminine concerns in FemaleNetwork—and that’s no lip service. The first Philippine website for women brings in an estimated 4 million page views per month and is interfacing with almost 150,000 unique users monthly—and these numbers are consistently growing.
FemaleNetwork is certainly the home of the Filipina online. Over the years, women have grown with FN and found in it the fun, sensible, and reliable big sister and confidant that they are drawn to, love hanging out with, and listen to. FN provides women with exclusive articles on fashion, relationships, entertainment, health, and a whole lot more—all of which inspire them to be the best women they could be.
It also provides them with a venue to be heard with FN’s online forums in GirlTalk and the MyFN Chat Room. FN also allows each of its readers to call FemaleNetwork her very own on MyFN—by providing her with her own personal space on the website. FN readers can create profiles, upload content, and be part of a close-knit community of FN peers. The site also boasts of engaging features such as the FN Dressing Room where they can mix and match clothes on a mannequin, addictive FN games, and fun calculators and tools that women love, among other engaging online activities!
For almost a decade, FemaleNetwork has been reaching out to more Filipino women across all ages, lifestyles, and geographical locations with just a click. And it continues to build a network of more well-informed, well-rounded, and self-assured Filipino women.
FemaleNetwork is truly the Filipina’s ultimate online guide to navigating the world with ease and style.
Trixie ReynaWeb and Mobile Producer III
>> FEMALE NETWORK AT A GLANCE
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Web Statistics
Page views: 4,000,000 page views per month
Unique users: 200,000 unique users
Registered members: Almost 40,000 to date
Demographics
The Female Network visitorName: Grace
Age range: 18-35
She is a college student excited to go out to “the real world” or an employee who works hard, hoping to eventually climb the corporate ladder. She is getting there one baby step at a time, but she knows she has yet to learn through experience. But this doesn’t mean she doesn’t find herself staring at the office clock, waiting for 5:30PM to arrive.
- Her guilty pleasures? Shopping, sweets, gossip, vanity!
- Where does she shop? SM, Kamiseta, Bayo, Folded and Hung, online shops (Multiply, Ebay.ph, etc.), tiangges—always on the look out for great bargains. But she’ll raid Mango, Topshop, and Zara during sales. Her idea of splurging is checking out Ebay.ph for second-hand Coach bags. Her ultimate shopping dream is to buy an LV speedy bag—maybe after three promotions or so.
- Her skincare products: Anything from Pond’s, Olay, to L’Oreal—those usually found in Watson’s. If she wants to splurge, she can go from Bodyshop to Beauty Bar. She’s aware of the brands at Rustan’s Essenses and would want to try them, but they’re beyond her budget.
- If she had her 13th month pay, she would splurge on: a new mobile phone, an iPod, Nine West shoes, and/or a trip to Boracay with her friends .
- She doesn’t leave home without: her mobile phone, face powder or oil blotting paper, lipstick or lip balm, facial tissue, mints, her fragrance, credit card.
- What are her day-to-day concerns? Getting to work on time. Finishing her tasks for the day. Having a good hair day. Covering up her zit. Looking good when she bumps into her crush.
- What does a typical day consist of? Working at her desk. Spending a few minutes in the morning and the afternoon making chika with her officemates. Surfing the net during her break time. Watching TV or a DVD when she gets home.
- She watches: The Daily 10, Sex and the City, Gossip Girl, The Bachelor/similar dating shows, Project Runway/America’s Next Top Model, American Idol, Oprah/Tyra Banks, The Buzz/Showbiz Central/StarTalk.
- Aside from FN, she visits: ShopCrazy, YouTube, Friendster/Facebook/Multiply or other social networking sites, her friends’ blogs, email.
- What are her monthly concerns? Credit card bills. Her period.
- Her short-term goals: Graduating/getting a job/getting a promotion. Finding a boyfriend and/or keeping him! Saving up for a vacation.
- Her long-term goals: Finding fulfillment in her chosen field. Realizing her dreams for herself—before getting married, having kids, and living comfortably.
Features
- MyFN: The FN reader’s personal space on FemaleNetwork.com. This is where she can create and share her profile, photos, bookmark her favorite users as well as articles, photos, and videos on FemaleNetwork. She can also personalize her virtual self by creating her very own MyFN Avatar! FN members may get their seven days of fame, too, as a MyFN Profile of the Week is uploaded every week.
- GIRLTalk: FemaleNetwork’s message board, where members of FemaleNetwork, more fondly called GIRLTalkers, share ideas, opinions, and feelings on just about any topic.
- Regular sections: Sisterly advice, tips from experts—a host of information and entertaining exclusive articles all a click away in FemaleNetwork’s different channels! Topics include love and relationships, beauty and fashion, entertainment, lifestyle, health and fitness, career and self-help topics, and technology.
- FN Dressing Room: The FN reader’s virtual shopping assistant allows her to mix and match outfits according to her taste and budget from among a collection of tops, dresses, bottoms, outerwear, and accessories which FemaleNetwork updates each month. She can also see how these outfits will fit her by trying them on the virtual mannequin. It even computes the total price of each outfit!
- FN Games: Have fun playing FemaleNetwork’s extremely addictive games featuring things women love most: fashion and beauty, celebrities, even hot men!
- MyFN Chat Room: Take girl talk to real-time in FemaleNetwork’s chat room. Occasionally, FN treats its readers to a Celebrity Chat so they can bond with their favorite celebrities online!
- Videos: Interviews, events, demonstrations, behind-the-scenes videos of photo shoots—see FemaleNetwork in action on FN TV.
- Newsletters: Gives members options to subscribe to FemaleNetwork’s newsletters, FeMail and ShopCrazy.
- ShopCrazy: Our shopping weblog that’ll satisfy a Filipino shopaholic’s cravings! All the fab finds, food, product launches, events, and sale alerts will drive you crazy over shopping!
- Real Living: Real Living magazine’s weblog where the magazine’s staff share information and thoughts not found in the magazine!
Editorial Calendar/Special Projects
- FN Tools: FemaleNetwork offers extremely engaging calculators and tools to help you and at the very least guarantee your online enjoyment! This includes tools that allow you to create your own greeting cards and invitations, monitor your menstrual period and mood changes through a calendar, mix and match nail polish colors, virtually try on hairstyles, and compute all sorts of things: from calories in your favorite desserts and dishes to your compatibility with your crush!
- Beauty and Fashion Makeovers: FemaleNetwork collaborates with the best stylists, makeup artists, and fashion and beauty brands to give FN girls a chance to look and feel better about themselves. Plus, our beauty and style bloggers provide tips in upgrading the FN girl’s overall style.
- MyFN E-Cards and Wallpapers: Visitors can browse FN customized wallpapers that they can download and e-cards they can send to friends, family, and the men in their lives.
- Customize your FN Dressing Room mannequin: FN allows the user to customize the Dressing Room mannequin to make it look closer to how she looks. Adjustments that can be made are the following: Face (skin tone), Hair color, Hairstyle, Body shape (i.e. hourglass, pear, inverted triangle, rectangle), Height, Weight, Bust Size (small, medium, large), Waist (undefined/well-defined).
- FN Blog Awards: Open to active GIRLTalkers.
Ad Rates
| AD SIZE | Published CPM PHP | Impressions | Location | SOV | Published cost (Monthly) | Available ad impressions (monthly) |
|---|---|---|---|---|---|---|
| Leaderboard | 252.00 | 450,000 | Run of site | 25% | 113,400 | 1,800,000 |
| MREC | 246.00 | 450,000 | Run of site | 25% | 110,700 | 1,800,000 |
| Footer | 168.00 | 450,000 | Run of site | 25% | 75,600 | 1,800,000 |
| Button 1 | Monthly | Fixed | 35,000 | 1,800,000 | ||
| Button 2 | Monthly | Fixed | 35,000 | 1,800,000 | ||
| Button 3 | Monthly | Fixed | 35,000 | 1,800,000 |
Contact Us
Trixie Reyna
Managing Editor
trixie.reyna@summitmedia.com.ph
Hazel Hung
Digital Ads Sales Executive
mailto:hazel.hung@summitmedia.com.ph
7F Robinsons Cybergate Tower 3,
Pioneer Street, Mandaluyong City
1550 Philippines
Trunkline: 451-8888