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>> TOP GEAR AT A GLANCE

Editorial Mission

Topgear.com.ph is not just a locally relevant automotive website, but more importantly one that communicates Top Gear’s brand of entertainment to online visitors. In other words, we intend to make surfing for Philippine-market cars fun, fresh and useful. We intend to combine topnotch reporting with witty opinion-making, concept vehicles with practical tips, attractive display with user-friendliness.

Filipinos today are increasingly relying on the Internet to learn, relax and shop. The same is true with the Pinoy car lover or buyer. Many of us are no longer willing to walk into a showroom these days without being armed with essential information about the car we wish to purchase. And more often than not, we get such information from the Internet.

With Topgear.com.ph, there is now a one-stop cyberplace for Filipinos in which to learn about the local and global auto industry, and then to get guidance on buying, operating and maintaining a motor vehicle.

Target Market

THE TOPGEAR.COM.PH GUY

The TopGear.com.ph visitor is brand-savvy and image-conscious, financially capable, self-confident, and ambitious. He considers cars and driving more as a lifestyle-an extension of his personality and self-than as a purely technical pursuit.

He is a degree holder, single and career-driven. He is currently driving a practical and fuel-efficient Japanese car but aims for European marques like BMW, Mercedes-Benz and even Ferrari.

Bonuses would allow the TopGear.com.ph reader to splurge on car modifications like turbocharging, tuning and upgrading of suspension.

His day-to-day concerns include driving smoothly all the way to work, avoiding road rage at all cost, and keeping a decent level of fuel in the tank while preparing for another round of oil price adjustment.

When the episodes are shown locally, he never misses BBC Top Gear on TV. He always gets the latest issue of Top Gear Philippines magazine. He also gets a daily dose of automotive fix online through the website and says hi to his online community in the website’s forum.

The TopGear.com.ph reader makes sure his car is well maintained by adhering to the car’s periodic preventive maintenance checks and bringing the car to the detailing shop.

What's Inside?

• NEWS In an industry as large and as far-reaching as motoring, developments occur every hour. These can be mergers, new models, bankruptcies, and the oddities every now and then. And when the tectonic plates of the motoring world shift, you can bet your car keys you’ll read it here first.
• BUYER'S GUIDE Think of yourself as Luke Skywalker and our buyer’s guide as Yoda. Whether the Force is strong in you or not, consult this before buying a new car so you know the specs, figures, and prices of the cars you’re choosing from. If a sales agent gives you a hard time, let us know and Botchi the Hutt will be dispatched to mediate.
• FEATURES Story materials for Features range from industry events to out-of-town drives, from an in-depth look at a special automobile to a comprehensive coverage of an extraordinary motoring feat. Also included in this section are motor sports features which are literally fast and furious.
• DRIVES Some say this is the heart and soul of Top Gear. Because while it’s great to admire a car in a showroom, it only comes alive when driven. Catch up on the latest and coolest cars to hit our street, all written as if you were sitting in the car’s cockpit yourself. News
• FORUMS Hang out with fellow car nuts, or post your questions to the Top Gear editors in this online tambayan. After several years online the forum has created its own community of members who love cars and-if need be-have strongly argued on points they feel ardently about. A forum is only as good as the members who participate in it, so sign up and help build the online community that you always wanted.
• TIP SHEET If there’s one thing we’ve learned about cars after all these years, it’s that there’s still so much to learn about them. Not all dilemmas are mechanical, in this section our experts will also give tips on how to choose the right car insurance, how to get fresh asphalt off your car’s underside, and maybe even how to convince your hot coworker to ride you, er, ride with you on the way home.

For TopGear.com.ph's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.