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>> SMART PARENTING AT A GLANCE

Editorial Mission

SmartParenting.com.ph is here to guide parents of kids 0-6 years old, who are unsure of their parenting skills and are hungry for information. Smartparenting.com.ph doesn’t only rely on one voice, but is also the collective knowledge of an active community of parents who seek support and information from each other all within a credible and fun venue.

SmartParenting.com.ph is the site that Filipino parents go to any time they have a parenting question. Aside from child development articles, Smartparenting.com.ph also offers localized content such as shopping guides, directory of relevant services and establishments, and news to keep parents updated all the time. With the SP Marketplace, mompreneurs can promote their products and services too. Parenting news and information is just one click away with Smartparenting.com.ph!

Target Market

THE ENTREPRENEUR.COM.PH VISITOR

The SmartParenting.com.ph mom or expecting mom is between 23-40 years old. She has 1-2 kids between 0-6 years old and belongs to the A, B, Upper C economic bracket. She is hungry for expert advice and updated information on parenting.

What's Inside?

  • CHILD DEVELOPMENT Library of information that every Filipino parent and would-be parent needs to know. Information is conveniently arranged according to the child’s age starting from pregnancy to the three stages of early childhood: infancy, toddlerhood, and preschool.
  • MOM AND DAD A section dedicated to parents and their concerns. Features parenting tips and articles on health and relationships that are just for mom and dad.
  • FOOD TALK Features recipes for babies and toddlers that moms can make at home.
  • HOME & LIVING Focusing on parents’ home life. Read up on recipes, nutrition, home organizing, budgeting, family finance, handling child care (yaya), gift suggestions, party planning, travel tips, and activities for the family.
  • PARENT CHAT Featuring a very strong community where moms and dads come together to share their parenting experiences and adventures with each other.
  • BABY BOOKS A virtual baby book where parents can keep their baby’s photos and record important milestones.
  • FUN COVERS A fun tool where moms and dads can put a photo of their baby on the cover of Smart Parenting magazine. Their personalized SP cover can be uploaded to their baby book and will also be available for printing.
  • SP MARKETPLACE A virtual marketplace where moms and dads can post and sell brand new and pre-loved items.
  • SP MOMPRENEURS Features the latest products and services offered by enterprising moms.
  • PARENT RATED The best way to find out if a product is good for you or your child is to get the opinion of other parents! Parent Rated features reviews of different products that have been tried and tested by moms and dads.

For SmartParenting.com.ph's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.