runnersworld.jpg Target Market: Men and women who are passionate about running no matter what their skill level is.
Circulation: (Supplement) January-March 2011 Issue: 42,000 (Inserted in MH and WH); (Stand Alone) 10,000-15, 000
Frequency: Quarterly
Cover Price: P150
Size: 8.5 x 11 inches
Stand-alone magazine launch: April 2011
>> RUNNER'S WORLD AT A GLANCE

Editorial Mission

RUNNER’S WORLD IS THE LEADING VOICE OF RUNNING WORLDWIDE.

It is a lifestyle magazine that speaks to both runners and aspiring runners that see running as more than an effective means of health, fitness and overall well-being. For them it is a lifestyle choice and the currency in a life lived well—a way to be more, have more, enjoy more, experience more. It is a magazine from Rodale International with a total of 16 international editions.

Runner’s World, aims to inform, advise, and motivate runners of all ages and abilities. It helps runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling.

RUNNER'S WORLD AS A LIFESTYLE ENVIRONMENT
Running is not just a hobby, it is a lifestyle. Runner’s World readers are keen to enhance not only with their running performance, but their overall experience. Sports apparel, footwear, head gear eyewear, supplements, power bars, gels, hydration beverages and accessories are among the products they want.

RUNNER'S WORLD AS A GEAR AND GADGET ENVIRONMENT
Gear and gadgets provide runners with an edge. For a runner, these have truly become tools to take what they love and do it better, faster, smarter, and that make it more rewarding and enjoyable. This is why Runner’s World is committed to educating readers on the latest and greatest gear and gadget best suited for them.

RUNNER'S WORLD AS RACE ANNOUNCEMENT PARTNER
Our readers meticulously aim and plan the races to join as part of their personal goals. This makes Runner’s World a significant and reliable medium to announce upcoming races and other running-related events.

Target Market

“Today’s runners are on the move. They are the trendsetters, decision makers, leaders, and pacesetters ... they use the power of running to transform their lives and the world around them.”

Runner’s World readers are

  • Men and women between 18 to 50 years old.
  • Professional, educated, affluent, influential and avid travelers.

Lifestyle Reward

  • They run for the lifestyle reward—feeling good mentally, keeping in shape and relieving stress.
  • They strive to live a balanced life focused on wellness, family and career.

Appearances Count

  • For them, appearances count: from the latest gear to the perfect post-run outfit.
  • They are constantly looking for products and services to pamper themselves and enhance their lives.
  • They see technology as an opportunity to take what they love and do it better, faster, smarter and make it more enjoyable.

What's Inside?

  • Rave Run showcases a striking photographic spread of our readers’ cherished runs from all over the globe.
  • Human Raceis designed to motivate readers of all ages and abilities. It includes inspirational profiles of elite runners as well as regular runners doing amazing things.
  • Training includes practical advice on training and workout programs. It also covers running-related training questions on every level.
  • Mind-Body examines the mind-body connection for runners, and includes topics such as stretching, yoga, weightloss, visualization, acupuncture, and music’s ability to improve your running performance.
  • Fuel is all about food and nutrition like the risks and benefits of caffeine, the best carbohydrates for different race distances, and how much fat (and what types) runners really need.
  • Gear features authoritative, well-researched reviews of essential running gear each issue, from jog bras, hats to running watches, GPS devices, and MP3 players—and everything in between. Reviews include top-quality, compelling photography and concise, opinionated, reader-friendly assessments.
  • Races + Places features previous notable and scenic races plus upcoming races.
  • I’m a Runner is a moving way to end every issue with its interview with a running celebrity. This section’s message is “Yes, I’m busy, and yes, I’m famous, but I couldn’t do any of it nearly as well without my running.”

For Runner's World's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.