Pageviews: 752,916
Unique Users: 122,775
From Google Analytics, Oct. 29 – Nov. 28, 2010
>> TECHIE.COM.PH AT A GLANCE
Editorial Mission
The Philippines is at the threshold of a digital explosion. Filipinos today are no longer willing to walk into a showroom these days without being armed with essential information about the gadgets we wish to purchase.
Techie.com.ph will be packed with engaging and interactive features. Original content that will be updated daily to keep devotees satisfied and at the same time attract the growing number of netizens who don’t rely on print media for their information fix. Techie.com.ph promises a new and dynamic way with which netizens and advertisers can communicate and interact with each other.
The launch of www.techie.com.ph is in line with Summit Media’s goal of providing a marketing solution that allows Internet users and advertisers to communicate with each other more effectively. Summit Media is moving to this new platform because it believes that the consumers’ needs and habits have changed and is committed to knowing what its target market wants and more importantly, to know how to effectively talk to them and engage them, regardless of the medium.
Target Market
THE TECHIE.COM.PH DUDE
He is particularly passionate about mobile phones, computers, and photography, so updates on any of these three are sure to catch his fancy.
In his spare time, he enjoys browsing Web pages for interesting tech news, features, and reviews while updating his Facebook and Twitter accounts. He also takes great pleasure in playing video games on a number of platforms—mobile games on his iPhone, shooters and simulation games on his gaming laptop, and sports and roleplaying games on his PlayStation 3.
In his free time, he also practices photography, even though he’s just a hobbyist. He hasn’t caught live TV shows as often as before because he’d rather watch them online or download them for future viewing. He prefers YouTube clips and live webcasts to commercial-laden TV shows as well.
Tech-wise, as the most well-informed among his peers (thanks to info that he reads on the Web), almost all inquiries relating to his passion are thrown at him. How much is this? Is it any good? When will it come out?
He seldom splurges on clothes and products that promise to make him more aesthetically appealing. For him, more so than anyone else, a closetful of signature pieces takes a backseat to an iPhone 4 or a 22-inch desktop monitor replacement.
Before he makes a purchase, he looks up the item on the Web, checking out Techie’s buyer’s guide and searching for product news and reviews.
What's Inside?
- Buyer’s Guide The absence of a comprehensive local new technology website will be addressed by the all-new techie.com.ph. Techie.com. ph utilizes information from the corporate websites of dierent tech manufacturers. The buyer’s guide is designed in a way that multiple options are made available to the user e.g. option to view similar products, option to compare with another gadget as well as alink to the product’ review (if available). Aside from the products’ tech specifications, a list of retailers carrying the product is be made available to the user.
- Hot off the Press Featuring the latest bargain buys and sizzling promos, it’s the one stop shop for gadget shoppers. Readers will also want to check out the smoking hot Techie-only exclusive product deals in this section
- Techie E-magazines These are monthly compilations of exclusive tech stories. The techie e-mag will have interactive features such behind the scene videos and 360 degree executions.
- Reviews A comprehensive, no-nonsense review of popular gadgets. Reviewers will also focus on the gadget’s relevance in the local setting. Contains exclusive glamour shots of the product as well as other comprehensive details and specs.
- Features Included in this section are the blogs, featured gadgets, the D-I-Y section as well the very popular Techie top ten. Featured gadgets will focus on popular gadgets including new gadgets being pushed by advertisers. Why a DIY section? This section offers branded content opportunities by enabling techie to easily integrate advertisers’ products with editorial.
- Tale of the Tech Not all products are created equal. Or maybe they are. Find out for sure how these gadgets compare against each other.
For Techie.com.ph's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.