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From Google Analytics October 30 – November 29, 2010
>> FEMALE NETWORK AT A GLANCE
Editorial Mission
Female Network is the Filipina’s ultimate online guide to navigating the world with ease and style. It is her daily source of up-to-date and credible information that is relevant to all aspects of her life. It also serves as a venue for dynamic interaction with other women in the Female Network community who share her interests. The site offers expert content, forums, and social networking features through which members can share knowledge, provide feedback, and receive support.
Female Network is the result of a continuous collaboration of Summit’s best and brightest women. There is fresh content written by the Female Network staff and a broad range of experts and contributors, archived material from Summit’s various women’s print magazines, and linked content from the rest of the Summit Women’s passion sites. Female Network curates and filters information, allowing the busy woman to stay on top of things without ever leaving Female Network.
Target Market
THE FEMALE NETWORK WOMAN
The Female Network woman is aged 18-35 years old and comes from the ABC+ segment. She longs to interact with fellow women about everything under the sun—from shopping and pets to entertainment and technology.
The Female Network member is a smart, modern woman who is well-rounded, up-to-date, curious, and driven to improve her life. She has a desire to connect with others in order to gather and share useful information and expand her connections.
What's Inside?
- FOOD & HOME Practical twists on recipes, decorating ideas, and all your home concerns.
- FASHION & BEAUTY Touching on the different fashion and beauty news every Female Network reader wants and needs to know. News and Features
- FAMILY & PARENTING Parenting and family management tips for moms.
- HEALTH & WITNESS Fitness, diet, health, holistic trends, and proper care for the mind and body.
- TRAVEL & LEISURE Features stories from local and foreign shores, books, movies, and activities to enjoy at leisure.
- WORK & MONEY Career advice and inspirational ideas for saving, investing, or going entrepreneurial.
- NEWS & FEATURES What women need to know right now.
- GIRL TALK A forum with a very active community of women from various backgrounds and interests.
- WOMANITY Includes interviews, background information, behind-thescenes stories, and words of advice from strong, talented, independent women who are making a difference in their respective fields.
- HOW-TO Instructional articles in various formats—video, step-by-step text, or general tips—that provide quick assistance with any task.
- SHOPCRAZY A shopping blog featuring new stores and collections, styling advice, and fabulous finds from our resident shopping editor. It also features sale alerts, up-and-coming promos, and other shopping-related announcements to help the web-savvy Filipina find the best deals and venues for her retail therapy needs.
For Female Network's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.