Target Market: 9-12 years old, grade school girlsCirculation: 30,000
Pass-on readership: 4
Total monthly readership: 150,000
Frequency: 12x a year
Distribution: Bookstores, newsstands, supermarkets, toy stores and convenience stores
Cover Price: P100
Size: 5.75 x 8.25 inches
>> TOTAL GIRL AT A GLANCE
Editorial Mission
THE FIRST AND ONLY LIFESTYLE MAGAZINE FOR TWEEN GIRLS!
It is always fun, positive, inspiring and informative. It encourages readers to try new things, be more confident and comfortable with who they are. It is aspirational, like a cool, approachable big sister who knows everything, understands what they’re going through, gives them the freedom to make choices and be who they are and the best they can be.
Total Girls answers the five needs of the tween girl:
- Need to be confident
- Need for guidance
- Need for community
- Need to be cool
- Need to have fun
Total Girl on Facebook and Twitter
Total Girl involves its readers through social media via Facebook and Twitter. With a simple click of the “Like” and “Follow” buttons, our readers get timely and exclusive posts from the Total Girl editorial team who they look up to!
In Total Girl’s Facebook and Twitter pages, our readers are encouraged to express their opinions, tell us what’s hot, and vote for the things they like best! This gives us valuable information on how it is to be a tween and creates a bond with the magazine and it’s readers. With a growing online community, Total Girl is more dynamic than ever!
Target Market
Grade school girls, 9-12 years old
- She’s 11 years old, a fifth grader at an all-girls Catholic school. Her BFF is very important to her. So’s her mom, who she does a lot of activities with. She wants to get good grades and good skin (not necessarily in that order). She is very unsure about a lot of areas in her life (especially about fashion and beauty) that’s why she turns to Total Girl to help her feel more confident. She’s not really concerned about boys yet—she feels she’s too young!
- She’s a girly girl who loves the color pink. She has a kikay kit which contains a lip gloss, face powder and cologne. She either plays badminton or swims as a sport. She owns a cellphone and a PSP. She has a barkada but has that one BFF who she confides in. She goes online (Facebook!) as soon as she gets home. On weekends, she goes malling with her mom. She just might get her mom to buy the top she wants!
TGs belong to the three-screen generation!
89% own a cellphone
79% have cable television
86% have internet access at home
(71% of which have broadband connection)
TGs are loyal!
67% only read Total Girl
99% will buy the next issue of Total Girl
TGs AD-here to advertising!
86% read the ads
70% love and look forward to product inserts
TGs use their pester power to influence household spending!
88% help in doing the groceries
54% choose a specific brand to ask mom or dad to buy
Source: 2010 Total Girl Readers Survey
What's Inside Total Girl
- MONTHLY THEMED FEATURES Articles that are based on the monthly theme, creatively conceptualized and written as only Total Girl can.!
- MEDIA/CELEBRITY This section includes the cover story, new movies, TV shows and celebrity gossip.
- FASHION, BEAUTY AND FITNESS These pages are highly visual and addresses the Total Girl reader’s many concerns about fashion and beauty. This section contains loads of tips and advice.
- REGULAR SECTIONS This section is composed of book, music, DVD and gadget reviews, So Hot Right Now, Calendar and Totally Embarrassing, among others.
- DO-IT-YOURSELF PROJECTS Arts and crafts projects, easy and yummy recipes and activities that will unleash the Total Girl reader’s creativity.
VALUE-ADDED SERVICES
TG EXPRESS Products may be given as prizes to featured readers, birthday celebrants, and published letters, text messages, posts, and drawings. Includes a product shot and description.
CALENDAR This is where advertisers can announce events, mascot’s birthday, special occasions and special offers. Includes a product shot and description.
SO HOT RIGHT NOW Includes a product shot and feature of new products and places of the month.
TOTALLY FIT Includes a product shot and feature of any product that promotes health and fitness.
GLAMOURAMA Includes a product shot and feature/description of personal care and beauty products.
DISHIN’ IT Food products and restaurants may be featured in this yummy section.
TOTALLY DIY KITCHEN Products may be featured as ingredients of yummy recipes that kids can easily prepare.
TOTALLY FREE TGs are up for freebies anytime! Advertiser’s products may be given away as prizes. Includes a product shot and description.
EMAIL DISPATCH For last minute announcements, we can send an email blast to the Total Girl e-newsletter subscribers about your product/special promo/event.
*Other value-added services may be customized depending on the product.
*Value-added services are available for 3x advertisers.
For Total Girl's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.