Target Market: 25-45 year old males who are passionate about carsCirculation: 18,000-20,000
Pass-on Readership: 5
Total Monthly Readership: More than 120,000 readers monthly across all socio-economic classes (based Synovate Media Atlas Survey Wave 2, 2008-2009)
Distribution: Convenience stores, bookstores, newsstands, hardware shops
Cover Price: P150
Frequency: 11x a year
Size: 9 x 11.5 inches
>> TOP GEAR AT A GLANCE
Editorial Mission
TOP GEAR IS A PASSION MAGAZINE.
Top Gear tackles the fast world of motoring and the lifestyle that accompanies it. The magazine dissects the real and practical experience of purchasing, maintaining, and driving a car. Top Gear aims to inspire all those who read it to get behind the wheel and seize their motoring aspirations. Crafted by a group of people who share an intense love for automobiles, it is the magazine for readers who are passionate about cars.
TOP GEAR IS DEPENDABLE.
Featuring unbiased, informative and useful car reviews, Top Gear remains to be a reliable source of automotive information. Count on us to deliver the most relevant and up-to-date motoring reports in every issue.
TOP GEAR IS FUN.
Never boring nor dull, the magazine continues to inject its own brand of irreverent humor and cheeky wit in every issue. Never taking itself too seriously, Top Gear is a firm believer in always having fun, and it shows!
Top Gear also continues to keep things fresh with a new look this year!
THE POWER OF THE TOP GEAR BRAND
Top Gear is the leading car magazine in the Philippines reaching 120,000 passionate car enthusiasts monthly. Together with topgear.com.ph 1,200,000* monthly page views, consisting of over 100,000 unique visitors, you can reach over 200,000 men through partnership with the brand.
*As of September 2010
Target Market
Males aged 25-45 years old who are passionate about cars. They’re discerning individuals who can’t and won’t be simply taken for a ride. Their keen taste and distinct appreciation for cars separate them from the rest. They are career-driven, financially capable and aspire to get ahead in life. They seek quality and value in the things they spend their hard-earned money on. In their seemingly fast-paced world, they still know how to have a great time and indulge in the luxuries of life.
88% say they trust the ads that appear in Top Gear
97% say that Top Gear is a useful source of information on car products and services
80% say that they will spend on a new car or on car accessories
75% of them are either self-employed or working
81% own a car
Source: Summit Media Men’s Titles UAI Research Study
What's Inside Top Gear
- METAL What better way to open the magazine than with blazing hot super rides? From the sexiest production cars to the newest concept vehicles, if it’s hot, it’s in Metal.
- FACES Get to know the people behind the automotive industry and hear the stories of individuals bound by their love affair with cars.
- DRIVES In the most vital section of the magazine, Top Gear gets behind the wheel of the latest automobiles in the market today and tells you which cars are hot and which are not. The Drives section features unbiased and credible reviews to help those looking for their next automotive purchase.
- FULL THROTTLE Welcome to the fast and furious arena of motor sports. Don’t let the latest info from the high octane world of racing blow right by you. These pages are filled with neck-breaking news and updates for all speed junkies.
- FAST LANE Who says it has to be all about cars? Fast Lane takes note of the latest fashion trends and the coolest gadgets to match your ride of choice. Motoring is not just a hobby, it’s a way of life.
- TG2 Tackling topics that range from the hottest gear and accessories, to modified rides to the latest industry news, TG2 will keep you up to speed on everything and anything about motoring.
Aftermarket Want bigger wheels or a suspension upgrade? Want an audio system that rocks your socks off? TG2 Aftermarket is a treasure trove of car accessories and parts to satisfy your tuning needs. Find everything you need to make your rides better here!
Car Buyer’s Guide Want that new sedan or SUV? Want to know how much it’ll set you back? Our comprehensive New Car Buyer’s Guide has got you covered.
Workshop Workshop is the monthly go-to for how-to’s. This section also features the best car accessories and tools for all your car maintenance and upgrade needs. - FEATURES The best features on automobiles and the motoring lifestyle—from exclusive cover stories to exciting road-trips.
Other Advertising Opportunities
Top Gear Classifieds
Top Gear Classifeds features a plethora of car accessories, aftermarket products and services and other motoring-related commodities that every petrolhead needs.
Take advantage of Top Gear Classifieds to reach car lovers and enthusiasts.
For Top Gear's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.