Target Market: 21 to 40 year-old technosexuals who love gadgets and the latest technology and believe that gadgets are an expression of their style.Circulation: 20,000
Pass-on Readership: 5
Total Monthly Readership: 120,000
Cover Price: P125
Frequency: 11x a year
Distribution: Newsstands, bookstores, supermarkets, convenience stores, gas stations, appliance and gadget stores
Size: 8.5 x 11 inches
>> T3 AT A GLANCE
Letter from the Editor
Technology: it’s more than an addiction. It’s a way of life. That’s why as oil prices soar—and with it, the price of everything—our readers continue to search for their tech fix, instead of buckling down and waiting for the worst. Because a life disconnected from the web, without our tech toys, is inconceivable to anyone who loves technology.
Our readers, like us at T3, are what you might call stark raving mad. We’ll skip meals to save up for a new computer. We’ll buy new phones even though our old one is perfectly fine. We’ll buy gadgets when they’re new and expensive. We just have to have it all.
Our readers lead the technological charge. They set the trends. They create new lifestyles. They define what it is to be modern in today’s world.
There’s one place the tech-obsessed go: T3. In our pages, they find everything that’s new and hot: the latest news, products and tech. They read insightful opinions about their next purchases. They trust us—some of them actually email us before they buy anything. Because we’re as crazy for tech as they are. We live and breathe this stuff. We like to think it shows in the magazine we make.
If you want to meet your tech-crazed customers—your high tech faithful—there’s only one place you have to go as well.
Vince SalesEditor-in-chief
Target Market
The typical T3 reader is male. He’s 21 to 40 years old. He buys T3 to keep himself updated with new tech products, to know more about certain products, or to use the magazine as reference when purchasing a new gadget.
For him, T3 is an indispensable guide in making purchasing decisions:
- 98% say T3 reviews were influential in making their purchasing decisions.
- 80% buy T3 to use as a guide when purchasing gadgets
- 64% recommend products to friends after reading about it in T3.
- 75% say ad in T3 were quite influential in making their purchasing decision.
What's Inside T3
- T3 SELECT This section showcases the newest and most newsworthy incoming products and is the best tech radar for today’s gadget lovers.
- RATED T3’s hard-hitting review section puts the latest gadgets under the microscope.
- GROUP TEST T3 gathers five consumer competitors and pits them against each other. Let’s get ready to rumble!
- D.I.Y. T3’s do-it-yourself section, DIY, shows you how you can get more out of gadgets you already own.
- SPEND More than your usual buyer’s guide, T3 Spend isn’t just a listing of the latest gadget per category, it also highlights the best of each.
- T3 HOME T3 takes you on a tour of the most high-tech cribs in town.
Editorial Calendar
JANUARY/FEBRUARY: The Apple Issue/CES
MARCH: Mobile Phones/Android
APRIL: The 3D Bikini Issue
MAY: Go Green
JUNE: Gadget Mythbusters
JULY: The BIG Issue
AUGUST: Electric Wheels
SEPTEMBER: Gaming
OCTOBER: Imaging + Consumer Electronics Live!
NOVEMBER: The Ultimate Shopping Guide
DECEMBER: Gold Awards
BIG ISSUES- T3 BIKINI ISSUE (APRIL 2009) Come summer 2009, the country’s number one technology magazine turns up the heat once again with the two most important things in every man’s life: sexy girls and gadgets.
Featuring the country’s top models using the hottest gadgets ever made, the fifth T3 Bikini Special is a 20-page work of art that will definitely turn you on!
They’re hot, sexy and desirable and you know you want them. The gadgets we mean. - T3 READER’S CHOICE AWARDS (DECEMBER 2009) What are the best gadgets and gizmos of the year? T3 readers reveals the year’s best must-haves in its Readers’s Choice Awards (T3 Gold Awards).
Marketing Calendar
EVENTS- T3 GOLD AWARDS (DECEMBER) The T3 Gold Awards is the most prestigious distinction any gadget can ever get from the number one tech mag. In December 2009, we give recognition to the gadgets that have defined the industry through a special recognition program.
- CONSUMER ELECTRONICS LIVE (OCTOBER) Presented by T3, Consumer Electronics Live (CEL) is the biggest technology show in the country. Advertise 6x to avail of free onsite product display in the T3 booth and product feature in the office CEL magazine.
VALUE-ADDED SERVICES
INDUSTRY NEWS All special events, promotions, and product launches will land in this section of T3. All you have to do is furnish us with pictures and a short write-up.
T3 GOLD AWARD STANDEE Aside from the trophy, gold award winners will receive a center display compliments of T3. Awesome!
*Materials have to be provided two months before the issue month. Value-added services are available for a minimum of 3x ad placement.2009 T3 rate card
| Ad size | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Full page | 77,000 | 74,000 | 72,000 | 70,000 | 67,000 |
| 2/3 page | 72,000 | 68,200 | 67,000 | 64,000 | 62,000 |
| 1/2 page | 64,000 | 61,000 | 58,000 | 57,000 | 55,000 |
| 1/3 page | 62,000 | 57,000 | 56,000 | 55,000 | 52,000 |
| SPECIAL POSITIONS | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Back cover | 120,000 | 120,000 | 120,000 | 120,000 | 120,000 |
| IFC Spread | 190,000 | 173,000 | 171,000 | 165,000 | 150,000 |
| IBC | 94,000 | 87,000 | 85,000 | 83,000 | 77,000 |
| IFC/IBC gatefold (3 panel) | 250,000 | 250,000 | 250,000 | 250,000 | 250,000 |
| IFC/IBC gatefold (4 panel) | 400,000 | 400,000 | 400,000 | 400,000 | 400,000 |
| Front cover gatefold | 220,000 | 220,000 | 220,000 | 220,000 | 220,000 |
| *NOTE: Rates are valid while T3 has a circulation of 20,000 copies or below. | |||||