Target Market: Moms (and dads) expecting the arrival of their first baby or already have kids ages 0-6 years old.
Circulation: 20,000 copies
Pass-on Readership: 5
Total monthly readership: 124,285 (Source: Synovate Media Atlas Survey Wave 2)
Frequency: 11x a year
Distribution: Supermarkets, bookstores, magazine shops, convenience stores
Cover Price: P100
Size: 8.5 x 11 inches
>> SMART PARENTING AT A GLANCE

Editorial Mission

RAISING HAPPY, HEALTHY, AND SUCCESSFUL KIDS.

Smart Parenting is the parenting authority for Filipino parents of kids ages 0 to 6 years old. The 0-6 bracket are the formative years of a child; at this stage, parents are unsure of their parenting skills and are hungry for the kind of information that Smart Parenting offers.

Smart Parenting aims to help Filipino moms (and dads) be the best parents they can be and raise smart and loving children. Smart Parenting provides them with a comprehensive yet easyto- read source for information on the major aspects of raising a child: health, nutrition, child development, values formation, and education.

OUR NEW PARTNER IN PARENTING.
Smart Parenting has signed on with Parents Magazine. Parents is the leading parenting brand with a monthly circulation of 2.2 million copies. With this partnership, Smart Parenting will now have monthly exclusive content on children’s health and development from Parents magazine.

REACHING MOMS WHEREVER AND WHENEVER.
Smart Parenting guarantees to reach new moms wherever they are! With its online counterpart www.smartparenting.com.ph, readers can easily find tips, advice, and inspirational stories to guide them through their new journey as parents. With Smart Parenting’s readership of 124,285 and smartparenting.com.ph’s unique users of 109.994 you will reach 234,279 parents through partnership with the brand.

Target Market

The Smart Parenting reader is a smart mom in her 20’s and early 30’s and beginning a new chapter in her life. As a new mom, she wants nothing but the best products and services to help her raise smart and loving children.

She is hungry for expert advice: from choosing the right milk, diapers, and infant care products for her baby, to choosing the best educational insurance and preschools for her toddlers.

She is very hands-on and keen to find sound information about products and services and will not simply grab any product from the supermarket or drugstore. This is why, aside from her OB-gynecologist, pediatrician, and parents, she relies on Smart Parenting for information relating to pregnancy, raising kids, and parenting.

She makes the shopping decisions in her household and is at a stage in her life where she is developing brand loyalties to products that she uses for her baby. Capture this valuable market at the time when her brand preferences are being formed!

25-35 years old moms, expecting or already have kids 0-6 years old, mostly full-time parents ABC1 income level
59% have bought products and services as a result of seeing advertisements and features in the magazine
65% use the product samples bundled with the magazine
70% say Smart Parenting magazine makes parenting easier
73% strongly agree that Smart Parenting is a valuable source of information regarding the health and nutrition of their children.
Source: 2010 Smart Parenting Readers’ Survey

What's Inside Smart Parenting

• PREGNANCY
  Preggy 101 Every expectant mom’s go-to pages for articles on surviving—and enjoying—her pregnancy.
  Preggy Picks Fashion and beauty for the pregnant mom, plus other relevant needs to make her 9 months fun, stress-free, and fabulous!
  
• ASK OUR EXPERTS Resident pediatrician Miko Palo and life coach Michelle Lichauco-Tambunting give expert advice on moms’ biggest parenting concerns.
  
• GROWING UP An age-by-age section that monitors the growth and development of children for the three stages of early childhood—infancy, toddler, and preschool years—through well-researched articles backed by child development specialists and exclusive localized content from Parents, the no. 1 parenting magazine in the US.
  
• FOR MOMS, BY MOMS Smart Parenting not only gives its readers the best advice from experts in the fields of medicine, nutrition, and child development but also reliable and tested tips from real moms who have been there and back!
  Parent's Pointers Real moms share their best parenting ideas ever.
  Mom We Love A feature on how career moms are finding the balance in their lives and making it work.
  Show and Tell Highly recommended, tried-andtested products the Smart Parenting staff can’t live without and help make life easier for every mom.
  
• LIFESTYLE
  Moneywise Articles that deal with family and personal money issues, particularly saving, budgeting, investing, and making the most out of that hard-earned peso.
  Fashion All moms like to dress up their little ones in the trendiest styles. But that doesn’t mean they don’t want to look good for themselves. Smart Parenting gives them suggestions on the best styles available for them and their kids.
  Me Time The little things mom can do or products she can try to deal with the stress that comes with parenting her kids.
  Smart Picks Recommended choices for the best toys, books, accessories out in the market are colorfully laid out for moms to choose from.
  Small Wonder A roundup of precious finds and delights for both mom and child.
  
• FAMILY
  Homebase Tackles home management issues and concerns of every mom —from home organization to décor.
  Bonding Time Crafts, DIY ideas, and other fun activities to strengthen mom’s relationship with her children and her husband as well.
  Nanny Matters Tips and advice on how to find, train, and keep the perfect yaya for her children.
  Real Life How to deal with real-life relationship issues moms’ face, such as nurturing your marriage or dealing with the in-laws
  
• HEALTH AND NUTRITION Smart Parenting dishes out the latest articles that feature kids’ health concerns—from simple cuts and wounds to serious health issues that need specific treatments. Parents’ issues on how to provide nutritious food for their children are also addressed month after month by the magazine. Comprehensive articles from Parents magazine of the US supplies Smart Parenting readers with the most updated health and nutrition developments.
  

VALUE-ADDED SERVICES

Parent’s Place Regarded by its readers as the parenting authority, Smart Parenting recommends only the best products to its readers. Your products can be featured in Parent’s Place.

The Smart Parenting Reader’s Survey Smart Parenting makes sure it hits all the right buttons when it comes to its readers. This is why getting information from them regularly is vital. You can sample your products to the first 200 respondents of the survey.

Other Advertising Opportunities

The Smart Parenting Mommy Market
The Smart Parenting Mommy Market is every young mom’s go-to guide for products and services that help her raise her kids the best way possible. It covers everything she needs: from pregnancy essentials, baby must-haves, alternative educational programs, pediatric clinics, toys, clothes, to home furnishings!

By advertising in the Smart Parenting Mommy Market, your brands will surely become a part of the Smart Parenting readers’ regular shopping lists!

For Smart Parenting's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.