Target Market: College girls, 17 to 21 years oldCirculation: 25,000–30,000
Pass-on Readership: 5
Total Monthly Readership: 150,000-180,000
Cover Price: P95
Frequency: 11x a year
Distribution: Bookstores, newsstands supermarkets, convenience stores, specialty stores
Size: 6.75 x 8.75 inches
>> SEVENTEEN AT A GLANCE
Letter from the Editor
Every college girl has turned to Seventeen to find the answers to all her fashion, beauty, and growing-up issues. It is every college teen’s ultimate style guide; the handbook that empowers, inspires, and prepares her for the real world.
We are proud to say that Seventeen is the brand every girl trusts and turns to for the best advice when it comes to growing up. Everything a college girl needs to know—from getting amazing skin to choosing a career to finding her own style and surviving college life—is in her Seventeen manual. We are her number one resource for everything she needs!
Seventeen continues to speak to the heart and soul of every college Pinay teen. We invite you to join our brand and experience the magic of Seventeen—touching every teen’s lives and creating a life-long impact with our readers.
Mia Fausto-CruzEditor-in-chief
Target Market
The Seventeen reader is:- An identity-builder.
- Crazy about fashion and favors a natural yet sophisticated look.
- More self-assured as a result of her age and experiences.
- Teenager in age but sees herself as a woman.
- Values her friends’ opinions but seek her own judgment to make decisions.
- Leads a busy life and relies on Seventeen to simplify her choices.
What's Inside Seventeen
- FASHION Since college girls are passionate about clothes and dressing up, Seventeen is the ultimate fashion style guide for young women. Seventeen gives readers complete fashion information—what to wear, where to get it, and ideas on how to put it all together in a way that is easy for them to digest. The fashion features are young, hip, and packed full of useful information. Seventeen is a style guide—every page is full of clothing and accessory options showcasing trend updates and value for money.
- BEAUTY Readers turn to Seventeen’s beauty pages to learn all they need to know about hair, make-up and skin care. Seventeen shows them how to use the products and what works best, and encourages them to experiment. Seventeen always shows options for different skin tones and hair types.
- REAL LIFE The Real Life section helps the reader navigate the world she lives in so that she can achieve her goals and become the kind of woman she wants to be.
- COLLEGE This section is devoted to all things college. From the silly and humorous (Traumarama) to the hard-hitting and controversial (17 Drama), the College section covers all bases.
- STARS The Stars section entertains and informs our readers. Seventeen entertains by featuring different celebrities who serve as inspiration. Seventeen informs by featuring cool hangouts, yummy and affordable restos, good books, music, TV shows and movies.
- LIFESTYLE This section gives readers easy and innovative ways to decorate their personal space. It lets them show off their individuality and brings out their creativity.
- HEALTH This section deals with all aspects that concern the reader when it comes to her health. It addresses important issues, answers pressing question, and provides solutions to health-related matters—especially since she may not know whom to ask or may be too embarrassed to do so.
- FAITH This section tackles issues that affect and challenge the reader’s faith and spirituality.
Editorial Calendar
JANUARY/FEBRUARY: MAKE IT HAPPEN! Seventeen gives you make-it happen tips and good advice to help the real you shine!
Plus: Our It-List for 2009—must-have pieces, fab fashion and beauty trends to try.
MARCH: HELLO WORLD! Snag that job with our primer on the most in-demand careers today and how to nab them!
APRIL: INTERNSHIPS/SUMMER JOBS + YOUR GUIDE TO ONE FABULOUS, FUN AND TOTALLY UN-BORING SUMMER Score a part-time job, snag the season’s hottest looks, get into bikini-ready form and try the best boredom busters for a totally sulit summer break!
MAY: LOOK YOUR BEST Makeover your look and your life!
JUNE: GET READY FOR COLLEGE Turn your college life from drab to fab with Seventeen’s back-to-school guide!
JULY: TOP 10 ISSUE Seventeen brings you the year’s best shops, styles, people, hangouts, makeovers and more in our 9th Anniversary Issue.
AUGUST: SUPER SULIT SPECIAL + BARGAIN BEAUTY AWARDS Let’s go shopping! Score amazing style for every budget with the help of Seventeen’s Cheap and Chic issue.
SEPTEMBER: CELEBRITY ISSUE Love and Friendship issue—your only guide to surviving life.
OCTOBER: RELATIONSHIP SPECIAL So you’ve got four kids but your home need not look like a disaster area. Here, little DIY projects that won’t cost an arm and a leg, but would make your home a beautiful one.
NOVEMBER: BIG FASHION SPECIAL Save! Spend! Splurge! This is the shopaholic’s bible!
DECEMBER: HOLIDAY LIST + ANNUAL BEAUTY AWARDS Say adios to holiday stress with our guide to present-perfect shopping. Plus: New Year looks to try on and our top beauty must-haves for the year (for any type of budget!)
Marketing Calendar
EVENTS- SEVENTEEN COLLEGE TOUR (JUNE-AUGUST) Seventeen is going back to the colleges! The ultimate college guide will be invading 10 universities to get to know more about our readers and their college lives! We’ll also be giving away free magazines and loads of awesome freebies!
- SEVENTEEN MAKEOVER MISSION (SEPTEMBER-NOVEMBER) Seventeen takes the makeover concept to another level! A Seventeen-branded van will be visiting 15 schools from September to November. A Seventeen Style Team (composed of stylist, hairstylist, make-up artist and photographer) will transform college girls from simple to fabulous!
- SEVENTEEN LUXURY GIVEAWAYS Readers get a chance to win a designer-labeled prize!
VALUE-ADDED SERVICES
SEVENTEEN PICKS A special section for advertisers’ products and promotions!
LETTER OF THE MONTH The best and most creative letter can win a prize from your brand.
SEVENTEEN FREEBIES A promo section found in the Editor’s Letter page where readers can win what the editors are lovin’ this month!
2009 good housekeeping rate card
| Ad size | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Full page | 88,000 | 83,000 | 81,000 | 79,000 | 75,000 |
| 2/3 page | 80,000 | 75,200 | 74,000 | 72,000 | 67,000 |
| 1/2 page | 72,000 | 67,000 | 65,000 | 64,000 | 61,000 |
| 1/3 page | 63,000 | 61,000 | 58,000 | 57,000 | 55,000 |
| SPECIAL POSITIONS | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Back cover | 140,000 | 140,000 | 140,000 | 140,000 | 140,000 |
| IFC Spread | 230,000 | 215,000 | 210,000 | 210,000 | 200,000 |
| IBC | 108,000 | 101,000 | 100,000 | 97,000 | 92,000 |
| IFC/IBC gatefold (3 panel) | 390,000 | 390,000 | 390,000 | 390,000 | 390,000 |
| IFC/IBC gatefold (4 panel) | 480,000 | 480,000 | 480,000 | 480,000 | 480,000 |
| Front cover gatefold | 280,000 | 280,000 | 280,000 | 280,000 | 280,000 |
| *NOTE: Rates are valid while Seventeen has a circulation of 30,000 copies or below. | |||||
- Denise Congco
Associate Publisher
denise.congco[at]
summitmedia.com.ph - Mia Fausto
Editor-in-Chief
mia.fausto[at]
summitmedia.com.ph