Target Market: In-Dwellers who love renovating their home and Neo-Nesters who are eager to decorate their first home.
Circulation: 20,000 copies (Audited by SGV in January 2010)
Pass-on Readership: 4
Total monthly readership: 120,000
Frequency: 11x a year
Distribution: Hardware, appliance and furniture stores, supermarkets, newsstands, bookstores, convenience stores
Cover Price: P140
Size: 9.5 x 11.25 inches
>> REAL LIVING AT A GLANCE

Editorial Mission

THE PHILIPPINES’ BESTSELLING HOME MAGAZINE.

Real Living is the country’s bestselling home magazine* that aims to inspire current and would-be homeowners to have beautiful and efficient living spaces that match their personalities. Every issue features amazing and can-do home designs, practical tips and advice, the latest design and decorating trends. For the last eight years, Real Living has been helping real people transform their dream homes into reality through its makeovers and easy-to-do tips from its renowned pool of designers.

Real Living also focuses on small spaces and continues to guide its readers by providing practical small-space solutions. The magazine understands its readers’ needs to maximize their limited dwelling spaces and seeks to give them various options that they can apply to improve their home. With the rapid growth of condominiums and townhouses, Real Living seeks to reach out to the new homeowners who need home styling advice.

Real Living leads in the market because of the following:

• It targets real homeowners who are the end users of your products and brands.
• Its useful tips and advice ignite their can-do spirit and moves them to action.
• It features monthly makeovers that serve as inspiration for readers to update their homes.
• It puts a premium on beautiful photographs and layouts that help readers envision their dream homes.
• It offers practical tips while consciously making sure that our readers can stay within their budget.

Source: 2009 TNS Trends Survey

Target Market

Real Living’s target markets are composed of In-Dwellers and Neo-Nesters.

In-Dwellers

Female, 30-45 years old, belongs to the AB income segment. Every two years, she renovates her home and employs a professional interior decorator. Once in a while, she looks for mini home projects that she can do to update the look of her home. She loves to shop. She knows what she wants and works hard to achieve this.

Why Real Living values In-Dwellers
An In-Dweller enjoys entertaining at home and showing off her home improvements to guests. She spends to upgrade her home and is highly influenced by the designs and products featured in the magazine. She continuously renovates as her taste change through time.

• 66% own a credit card and take care of shopping for her home
• 50% are interested to fix up their entire home
• 63% of Real Living’s readers have been living in their current home for more than four years

The Neo-Nesters

Female, 27-35 years old. She is starting a new phase of her life—that of a new homeowner. She has just purchased her first condo unit and is hungry for practical home styling advice. She regularly reads Real Living for organizing tips, home decorating solutions and for additional knowledge on products and services available in the market. She wants value for her money yet aspires to have a beautiful home, despite her budget. Her goal is to be able to maximize her small starter home thus she regularly reads Real Living for more small space tips.

Why Real Living values Neo-nesters
Neo-Nesters are first-time homeowners and are very meticulous about all the details of her new home—from financing to decorating to organizing. They have a lot of questions and turn to Real Living to be their guide. They trust Real Living’s advice in providing solutions and product or service recommendations. Furthermore, Neo- Nesters are very budget conscious; they are open to learning how to stretch their budget by availing of home loans, installment plans and more.

• 55% buy Real Living because they are planning to either buy a new home or to renovate
• 56% have been reading Real Living for more than two years
• 55% have read the details of the ads found in Real Living and have actually bought the products mentioned in the magazine

Source: 2010 Real Living Readers’ Survey

What's Inside Real Living

• NEW! Small Space Section This regular section will feature tips and solutions for readers who live in small condo units or houses. Real Living will teach them how to maximize by applying simple tricks to enhance the size of the area, making use of functional yet attractive pieces and more.
  
• ONLY IN REAL LIVING! Real Estate Smarts All details of a featured condo unit or development are featured in this section—from the floor area to photos of the model unit to approximate prices. This section is intended to help readers who are considering a new home purchase in creating a shortlist of their desired development.
  
• ONLY IN REAL LIVING! Renovator’s Diary This chronicles a common home design or structure problem and its corresponding solutions through various tips, products and tools.
  
• ONLY IN REAL LIVING! Real Makeover One of the most popular sections in the magazine! Every month, a guest designer gives a new look to a reader’s room to match his/her lifestyle and needs.
  
• ONLY IN REAL LIVING! Real Living Notebook A monthly workbook filled with mini home projects and selected tips from the issue. Readers will also be encouraged to create their own inspiration boards and jot down their home décor ideas as they go through the entire issue.
  
• REAL HOMESThe heart of the magazine, the Real Homes section features homes to inspire readers. It also includes a Get the Look section that features readily-available products to achieve the look of the featured homes.
  
• GET INSPIRED This section lists decorating applications, new home products, recommended books, stores and profiles of design icons.
  
• KITCHEN NEWS/ENTERTAINING Real Living is not just limited to home design; it also gives ideas on how to entertain at home (with recipes and monthly themes). Kitchen News features the latest kitchen appliances and tools.
  

VALUE-ADDED SERVICES

Finishing Touches Your brand may be featured in this special section where exciting promos and new products are highlighted every month.

OTHER ADVERTISING OPPORTUNITES

Real Living’s Handy Home Guide
Real Living’s Handy Home guide is the magazine’s classifieds section. It covers everything you need for the home—from information on furniture suppliers, décor, and accessories makers, to professional design resources, real estate, and household and home improvement services.

Having your brand as part of our classified ads will put you within the circle of choice of Real Living’s valued readers.

For Real Living's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.