Circulation: 40,000–50,000 copies
Pass-on Readership: 7
Total Monthly Readership: 320,000–360,000 (according to the Synovate Media Atlas Survey Wave 2 results 2 2009-2010)
Cover Price: P150
Frequency: 11x a year
Size: 8.5 x 11 inches
Distribution: Bookstores, newsstands, convenience stores, supermarkets
>> PREVIEW AT A GLANCE

Editorial Mission

THE STYLE BIBLE

Preview is the Philippines’ undisputed fashion authority and best-selling fashion magazine. Its creative mix of choices, from high, avant-garde fashion to thrift finds and high street pieces, take its cue from the fashion world’s celebrated designers and top trends to help readers develop and hone their personal style. Preview is the trusted and comprehensive source of the most up-to-date fashion, beauty, lifestyle, and society—passions of any fashion-loving Filipina.

Preview is also the vanguard of Philippine fashion. It champions Philippine talent through its breakthrough fashion, beauty, and lifestyle features and editorials and through its support of up-and-coming designers who show promise and can contribute to the advancement of the Philippine fashion industry. For 2011, Preview will launch the first Preview Emerging Fashion Talent Awards alongside the 10 Upcoming Designers to support Philippine fashion’s next generation of talented designers. Preview also hosts the fashion party of the city—the annual Preview Best Dressed Ball where Preview honors the ladies who make the sartorial cut. The Best Dressed Ball garners over P20 million in media mileages and is covered and talked about by bloggers and fashion press alike. Preview is also the only fashion magazine staffed by renowned editors such as Liz Uy, Agoo Bengzon, Daryl Chang, and Raymond Gutierrez.

Being the country’s undisputed fashion authority means a constant dedication to being the best. Hence, in 2011, Preview will be welcoming a magazine redesign to keep its pages unique and fresh—much like fashion, which never stops evolving. An upcoming application for the iPad makes Preview accessible in a new medium so anyone can get their fashion fix anytime.

Personified, Preview is the archetypal “It Girl” that everyone wants to emulate in terms of fashion and beauty. She knows the coolest people and is found in the most happening events and places.

Target Market

The Preview reader loves to push the boundaries of fashion and is unafraid of trying new trends to improve her style. She’s a young, globe-trotting, fashion-forward mover and shaker.

YOUNG FASHIONISTA
She understands the importance of investment products, but also loves the pleasure of unearthing good finds in out-of-way stores. She considers style as a form of self-expression and an outlet for her creativity/individuality. Her sense of style is a part of her identity.

MOVER AND SHAKER
She’s smart. She leads a successful career. She loves shopping, traveling, dining, arts and culture.

FAST FACTS FROM THE READER'S SURVEY

• Age: 26-30 years old
  
• 89% are female
  
• 73% of readers think of Preview as sophisticated and of high quality
  
• 72% consider fashion as a means of self-expression
• 59% of readers want to find out more about a product when they see its ad in Preview

*Source: 2010 Preview Readers’ Survey

The Preview market is segmented into two: the TRENDSETTERS and TREND ADOPTERS.

TRENDSETTERS
They are the innovators and early adopters in the market. They are adventurous with fashion and beauty and consider them as a means of self-expression.

TREND ADOPTERS
These are the early majority adopters and the late majority adopters. While the Trendsetters are the hard-core fashionistas, the Trend Adopters make up the bigger chunk of the market. They are the adopters who convert trends into big hits. They are bound by other priorities such as time, budget and effort, but they definitely want to look good at all times.

What's Inside Preview

• FASHION Preview’s coverage, analysis, and interpretations of trends are always about the best of what’s happening in the local and international scene. It does not just report the trends but shows how readers can translate the trends into their own style.
  
• BEAUTY Preview’s beauty pages cover everything from the avant-garde to the minimalist. There are pages that showcase the more fashionable and trendy side of makeup, while there are also features that give a practical approach towards beauty. Preview’s beauty coverage is comprehensive—it teaches, shares, showcases, and helps the readers develop their own look.
  
• LIFESTYLE Preview also features other things fashionistas rave about—dining, travel, art, books, music, gadgets, health, and design.
  
• YOUNG SOCIETY A chronicle of the most sought-after parties in town.

VALUE-ADDED SERVICES

LETTER OF THE MONTH PRIZE Preview chooses the letter that has captured its editors’ attention. This reader then wins a prize from one of Preview’s advertisers.

ON THE SHELF FEATURE This section is dedicated to featuring products and services of Preview’s loyal advertisers.

For Preview's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.