Target Market: Females, 18-35 years old, AB income segment
Circulation: 35,000-40,000 copies
Pass-on Readership: 5
Total monthly readership: 210,000-240,000
Frequency: 12x a year
Distribution: Magazine stands, bookstores, supermarkets and groceries, convenience stores, department stores
Cover Price: P140
Size: 9 x 11.25 inches
>> OK! AT A GLANCE

Editorial Mission

INSIDE THE CELEBRITY WORLD

A CELEBRITY FASHION MAGAZINE.
OK! is a celebrity fashion magazine where readers get information on the latest fashion and beauty trends in Hollywood. In fact, OK! dedicates more pages to fashion and beauty compared to most local fashion magazines in the market today (50% of its total pages).

Hollywood is full of beautiful people who use the latest cosmetics and wear the most sophisticated outfits and accessories straight off the fashion runways. OK! captures celebrities in all their glamour on the red carpet, from a television show or through a paparazzi shot. OK!’s fashion editors make sure that local alternatives are available.

Expect to also see diet and fitness regimens that the stars actually use to stay sexy and healthy.

Like any famous celebrity, OK! will undergo a makeover in 2011. See the all-new and more fashionable OK! under the guidance of ace creative director Vince Uy who has successfully propelled Preview magazine into being the ultimate style bible.

THE POWER OF CELEBRITIES.
OK! won’t let our readers get behind on the latest buzz in Hollywood as well. If a famous star has given birth, expect to see her baby in the pages of OK!. If a rumored fling has been reported, look forward to seeing the couple’s pictures in the magazine. No milestone or scoop is missed when it comes to Hollywood’s famous residents. OK! is the only local source that delivers 100% news on the glitzy Hollywood life straight from our foreign correspondents.

There is no denying the impact that celebrities have on the way we live. OK! magazine is especially beneficial to brands with celebrity endorsers. As a brand that has harnessed the power of celebrity, there is no better medium than OK! to reach your target market. What’s more, the editorial pages of OK! were clearly designed to support your brands. For brands without celebrity endorsers, simply being present inside the magazine that features foreign celebrities provides a premium image that can translate to greater sales.

No wonder OK! is the biggest celebrity magazine in the world with foreign editions in the USA, UK, Australia and China—totaling 21 editions around the world.

Target Market

The OK! reader is the personification of the term “Hollywood Fan-shionista”!

• She lives in Manila but her heart is in Hollywood.
• She considers her favorite foreign celebrities as style icons and finds ways to emulate them. Expect her to sport the hairstyle she saw in our Celeb Caught section or buy a hot bag in our Inside the Wardrobe page.
• The Hollywood Fan-shionista considers herself as more upscale because of her preference for all things foreign. She is brand-conscious and can afford to buy expensive brands.
• The Hollywood Fan-shionista will definitely buy the latest perfume or clothing line created or endorsed by her favorite celebrity.

DEMOGRAPHICS

62% are single
32% are married
71% are college graduates
17% finished post-graduate school
57% own a credit card
69% purchased cosmetics and/or skin care products
in the last six months
53% would spend her extra money on apparel and accessories
42% own a laptop
*Source: 2010 OK! Readers’ Survey

OK! IS TRUSTED BY ADVERTISERS
OK! has played an instrumental part in the success of many worldwide brands.

FASHION AND BEAUTY
“We advertised in Vogue for image in the industry and in OK! magazine to sell the product…OK! magazine is my bread and butter.”
–David Marsh, Managing Director, YSL BEAUTE

RETAIL
“OK! has a very large and broad readership spanning many demographics which makes it an excellent medium for our brand. Harrods has received excellent feedback from its customers after the many advertorial features, advertisements and editorials featured in OK!”
–Peter Willasey, Corporate Communications Director, HARRODS

What's Inside OK!

• RED CARPET The most glamorous outfits worn during Hollywood’s awards nights.
  
• STAR TRENDS The latest looks worn by celebrities and their locallyavailable alternatives. Depicted in glamorous fashion editorials that will surely appeal to the Hollywood Fan-shionista at heart!
  
• INSIDE THE WARDROBE Spotlight on a Hollywood A-lister and the elements of her look that OK! readers can copy using products available here.
• THE LOOK Make-up secrets of a famous celebrity in breathtaking beauty editorials.
• BEAUTY Q&A Everyday beauty problems solved by our experts.
  
• CELEBRITY FEATURES Exclusive interviews, hot scoops, intimate wedding photos, cute baby pictures—OK! brings readers inside the intriguing world of their favorite foreign celebrities.
  
• CELEBS CAUGHT Photos of the stars in their most unguarded moments.
  
• ENTERTAINMENT A comprehensive and dependable resource on whatto- watch, what-to-listen-to and what-to-read.
  

VALUE-ADDED SERVICES

OK! PICKS A monthly section in OK! where advertisers can feature their latest product releases or promotions.

For OK! advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.