Editorial Mission

100% USEFUL

Men’s Health is the ultimate guide for men who want to live their best life.

Men’s Health is a down-to-earth, how-to lifestyle magazine for performance-driven men who see life as a continuous school for learning how to maximize their own potential.

Men’s Health is the number one source for information for and about men. It’s a magazine for the active, successful, professional men who want greater control over their physical, mental and emotional lives. We give men the tools they need to make their lives better.

Every tip, phrase, sentence and article is relevant, credible, realistic and motivational. The magazine is well-rounded in the local context—by using Filipino talents and references. Its content is backed up by extensive research from both local and foreign resources. The magazine’s tips and workouts are doable—even with a working man’s busy schedule. Finally, Men’s Health inspires its readers to make a positive change not only for their own benefits, but for their loved ones and associates as well.

With an international network of over 40 international editions published in nearly 50 countries, Men’s Health is the largest men’s lifestyle magazine in the world. Our global readership of over 20 million has positioned Men’s Health as an authority in the men’s lifestyle magazine category, effectively reaching a performance-driven reader by giving him the tools he needs to make his life better, no matter where he lives.

Target Market

Men’s Health readers are men in their prime, and are passionate about improving the physical, mental, and emotional aspects of their lives.

The Men’s Health Man is a modern alpha male.
He is a natural leader and influencer. He often finds himself in a leadership position and he influences his peers on issues regarding health, fitness, sports and style.

• 81% say their friends often ask them for advice on health and nutritional issues
• 97% say that being healthy is their number one concern
• 89% like trying new workouts/sports/activities/food
• 90% are willing to pay a premium when it comes to their health
• 87% say that having a balanced life is important to them

The Men’s Health Man is driven and ambitious.
He is successful in his chosen field—whether in the board room or at the track. He is a corporate/business leader, a voice to be reckoned with and a loving partner—all rolled into one.

• 91% want to be successful in their career
• 64% are saving up for future plans/needs
• 63% want to set up their own business
• 55% want to buy their own house

The Men’s Health Man is style-conscious.
He is a trendsetter. He would pay more for products consistent to the image he wants to convey.

• 72% bought branded apparel and personal care products in the past six months

MORE ON THE MEN'S HEALTH MAN
He admires women who are feminine but at the same time intelligent and independent.
93% say that magazines are their primary source of health and wellness information
96% say that ads in MH provide useful information
96% trust the ads that appear in MH
92% actually use the products/samples inserted in the magazine
89% say that ads don’t get in the way of their enjoyment of the magazine (they are not intrusive)

Sources: 2009 UAI Nielsen Survey and 2010 Men’s Health Readers’ Survey

What's Inside Men's Health

To our readers, Men’s Health is all about personal relevance. By, for and about men, from cover to cover, each issue provides readers with both practical and entertaining information that they can use each day, in every part of their lives.

• HEALTH AND FITNESS With its own local advisory board, no other magazine covers health and fitness with the kind of insight that Men's Health delivers in every issue. For Men's Health readers, health and fitness are an essential part of their performance-driven lives.
• FASHION AND GROOMING Men’s Health readers care about how they live and how they look. Every month, Men’s Health provides its readers with the latest style trends, grooming products, services and accessories they can use to look good and feel confident.
• SEX AND RELATIONSHIPS Men’s Health is the only magazine that offers truly useful tips and advice regarding relationships. It is this kind of insightful guy-advice that readers can trust to make their relationships stronger and more successful.
• NUTRITION From breakfast to dinner and even happy hour, Men's Health guides the reader into making healthy and nutritious food choices.
• CAREER The Men's Health reader is an ambitious, career-driven professional. Men's Health magazine covers the whole gamut of a man's career—from acing the job interview, negotiating a raise to changing careers and even starting his own business.
• ADVISORY BOARD Men’s Health is composed of experts in the field of health and fitness. Each month, we tap their vast knowledge and experience to give the best advice for our readers.

VALUE-ADDED SERVICES

MEN'S HEALTH INSIDE/OUT A must-see bulletin of the month's hottest and latest products and services fit for the readers' active lifestyles.

NEW! MEN'S HEALTH RADAR This new section features lifestyle and sporting events such as launches, press conferences, races and tournaments.

*Materials to be provided two months before the issue month. Available for a minimum of 3x ad placement.

For Men's Health's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.