Target Market: 9-12 years old, grade school boys and girls
Circulation: 65,000 (Audited May 2010)
Pass-on readership: 4
Total monthly readership: 325,000
Frequency: 12x a year
Distribution: Bookstores, newsstands, supermarkets, toy stores and convenience stores
Cover Price: P100
Size: 5.75 x 8.25 inches
>> K-ZONE AT A GLANCE

Editorial Mission

THE MAGAZINE WHERE KIDS RULE!

K-Zone is the biggest kids’ magazine in the country today! It features everything kids love: the latest movies, cartoons, TV shows, anime, video games, celebrities, toys, tech news, video games, wrestling, puzzles, comics, jokes, and a whole lot more. K-Zoners know what’s hot before anyone else does because they read K-Zone.

K-Zone is silly. It cheers them up and makes them laugh. Its bright and colorful layout is pure eye-candy and brings bundles of joy to kids.

K-Zone speaks their language and doesn’t talk down to them. It talks to kids as equals and makes them feel special. It is friendly, knowledgeable, and entertaining.

K-Zone is not only fun, it is educational too. It gives them loads of trivia, crafts, and useful information that make learning enjoyable and interactive.

In K-Zone, kids are the stars!

Target Market

Grade school boys and girls, 9-12 years old

• They’re kids between 9-12 years old. They’re fun-loving and eager to experience new things. They are tech-savvy, outspoken, curious, and in-the-know.
  
• He’s a fifth grade student studying in an exclusive all-boys school. He owns a PSP. His parents reward him with a new game when he gets high grades. His fave section in K-Zone is Game Zone and he talks about the cheats and tips with his friends during recess (when they’re not playing basketball). He also loves to draw the characters he sees in K-Zone. At home, he shows off his smarts to his folks by asking them Did You Know facts he read in KZone. He goes online for a few hours right after coming home. On weekends, he helps mom do the groceries and nonchalantly slips a K-Zone into the shopping cart during check out.
  
• She’s a fourth grade student studying in an exclusive all-girls school. She’s not a girly girl although she likes the color pink…with black (alright, maybe she’s a little emo). She owns a Nintendo DS (in pink, of course). She has a barkada and keeps in touch with them through SMS and Facebook. She goes online as soon as she gets home. On weekends, she runs with her mom (their weekly exercise) and then accompanies her to the mall. She’s into movies and might just ask her parents to watch that new flick she read about in K-Zone. She usually asks her mom to buy her K-Zone but sometimes she also saves her allowance.
  

K-Zoners belong to the three-screen generation!
78% own a cellphone
75% have cable television
83% have internet access at home
(71% of which have broadband connection)

K-Zoners are loyal!
56% only read K-Zone
100% will buy the next issue of K-Zone

K-Zoners AD-here to advertising!
87% read the ads
65% love and look forward to product inserts

K-Zoners use their pester power to influence household spending!
88% help in doing the groceries
58% choose a specific brand to ask mom or dad to buy

Source: 2010 K-Zone Readers Survey

TALK TO MORE KIDS!
K-Zone Magazine and kzone.com.ph has a combined reach of 344,000 kids belonging to the ABC1 income segment.

What's Inside K-Zone

• REGULAR MONTHLY SECTIONS A huge chunk of K-Zone’s content is dedicated to everything that kids love: cartoons, anime, celebrities, toys, books, music, gadgets, wrestling, pets, sports, food joints, science experiments, trivia, places, famous people, dares, and even embarrassing moments!
  
• FEATURE RAMA Cover stories and articles that are based on the monthly theme, conceptualized and written in the distinct K-Zone way.
  
• GAME ZONE News, reviews, guides, tips, and cheats on the newest kid-friendly video games.
  
• PUZZLES, JOKES, COMICS Drawing how-to’s, arts and crafts projects, puzzles, comics, pranks, and jokes that will leave the readers in stitches.
  
• ANIME AND WRESTLING This section features new anime shows and the latest wrestling updates.
  

MEET K-LEB
K-Zone’s Loopy Experimental ‘Bot (K-LEB) is K-Zone’s resident mascot. He was created in the K-Zone Secret Research Facility in Uranus, and traveled back in time, where the present K-Zone team adopted him. He’s mischievous and outspoken, who likes to pull pranks on the staff (especially during April) and lives in an overhead compartment in K-Zone’s office. He pops up all over the magazine (even on our website, our Facebook and Twitter accounts) with his trademark smarty-pants comments.

K-Zoners have grown to love K-LEB. They write to him, draw him and even look for him when they come visit us in the office. He even has his own online game in kzone.com.ph called “Green Globs of Fury,” his own comics and t-shirt. Not bad for a ‘bot who regularly needs a squirt of oil or two.

VALUE-ADDED SERVICES

MY ZONE Products may be given as prizes to featured readers, birthday celebrants, and published letters, text messages, posts, and drawings. Includes a product shot and description.

CALENDAR This is where advertisers can announce events, mascot’s birthday, special occasions and special offers. Includes a product shot and description.

SHOWDOWN Advertiser’s product may be used as a prop during the dare. Concepts will be presented to client for approval.

K-ZONE TRIBUNE / TRENDSPOTTING New products or products which have something new to offer (new variant, ingredient, packaging, etc.) may be featured in K-Zone’s news page and hot list sections. Includes a product shot and description.

POP CENTRAL The celebrity endorser of an advertiser’s product may be featured in this section. Includes a photo of celebrity endorser, product shot and description.

DISHIN’ IT Food products and restaurants may be featured in this yummy section.

WIN IT! K-Zoners are crazy over freebies. Advertiser’s products may be given away as prizes. Includes a product shot and description.

E-MAIL BLAST For last minute announcements, we can send an email blast to the K-Zone e-newsletter subscribers about your product/special promo/event.

*Other value-added services may be customized depending on the product.
*Value-added services are available for 3x advertisers.

For K-Zone's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.

2009 good housekeeping rate card

Ad size	1x	3x	6x	9x	12x
Full page	98,000	94,000	88,000	83,000	79,000

SPECIAL POSITIONS	1x	3x	6x