Editorial Mission

FHM IS EVERY GUY’S ULTIMATE PARE

“The Man” who dishes out awesome and engaging features on pop culture, sex and relationships, sports, humor, fashion, technology and just about anything and everything that makes a guy tick. From its witty one-liners and hilarious jokes to insightful tips and skillfully-written stories, FHM always seeks to stimulate and engage today’s Filipino men. It exists not just to please its readers with its features on beautiful and sexy women, but, equally essential, to share with them a plethora of the best lifestyle experiences—always sexy, funny, useful, relevant and interactive.

THE POWER OF FHM
FHM is not only the most widely-read men’s magazine; it is also the most read magazine in the Philippines, reaching more than 1 million men monthly. That’s more readers than the country’s leading broadsheets. Together with FHM.com.ph’s more than 190,000 unique users and its ever-growing fan base on Facebook, you can reach almost half a million upwardly-mobile men in addition to FHM’s readership audience through partnership with the brand.

Target Market

The FHM reader is passionate as he is witty. He admires beautiful, sexy women and isn’t ashamed to admit it. He’s a go-getter—always eager to learn new things, improve himself, and be in the know about what’s going on in society. He’s funny but laughs at himself, too. He’s the life of the party but is neither insecure nor conceited enough to step aside and let his friends bask in the limelight. And like the magazine he reads, he, too, is a good pare who sticks it out with his bros through thick and thin.

• 85% of FHM readers are 18 to 35 years old.
  
• They are predominantly male (87%), single (58%) and either employed or self-employed (80%).
  
• 72% of FHM readers visit the mall at least once a week or frequent cafes and coffee shops (36%).
  
• Aside from reading, they engage in a diverse mix of hobbies and interests ranging from sports, entertainment (movies and television shows), internet and travel.
  
• 76% of FHM readers are online daily, spending more than 1 hour each day on the internet.
  
• 94% say that reading FHM is part of their routine.
  
• 98% trust the ads found in FHM.
  
• 93% have been reading FHM for at least a year;
  
• 77% have been reading FHM for more than three years.
  

*Source: Summit Media Men’s Titles UAI Research Study and 2010 FHM Readers’ Survey

What's Inside FHM

• COVER BABES From up-and-coming talents to scintillating legends and current sensations! Only the hottest interviews and the most scorching photos of the sexiest women to set foot on earth!
• THE GIRLS OF FHM The most gorgeous babes our readers’ eyes will ever lay on.
• MAIN FEATURES Well-written articles, investigative reports and tasteful stories. Real must-reads for guys…and girls, too.
• STARTER FHM’s opening section might have taken on a new title but it still contains essential man wisdom and monthly pocket knowledge every reader should know, from relevant news to the latest happenings!
• PEEK Readers’ leisure time—rated and sorted! Contains crisp and well-balanced reviews of the latest movies, music, television shows and books.
• LOUNGE The section where FHM becomes its readers’ wingman. Guy ammo on sex and dating and the most stimulating tales courtesy of Ladies’ Confessions—all in this section.
• STYLE Sharp and stylish dressing. What to buy and how to wear it plus essential grooming tips.
• UPGRADE Tech and Lifestyle. This section covers a broad range of subjects aimed at helping readers survive the urban jungle. Includes travel, health, gadgets and FHM Motors (i.e. cars & automobiles).
• READER INTERACTIVE Letters to the Editor. Gallery. Who The Hell Are You? Bar Room Jokes. True Stories. Zany contests! Just like it says, this section is all about our readers!

For FHM's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.