Editorial Mission

BE YOUR OWN BOSS.

Entrepreneur Philippines is the indispensable handbook for both aspiring and existing entrepreneurs to start and expand their businesses. It provides the best practices and expert advice that help identify business opportunities, as well as eliminates the guesswork in starting or growing a business, especially in an environment that may seem daunting especially to the start-up entrepreneur. It provides nuts-and-bolts guidance and inspirational features that gives readers a framework for entrepreneurial success, helping readers become their own boss.

In its second decade, Entrepreneur Philippines will also continue to innovate on the following:

FRANCHISING
Now on its 11th year, Entrepreneur Philippines will focus on the growing business of franchising. By adding more pages devoted to this industry, Entrepreneur will also continue to support this with events and additional activities to strengthen its relationship with the community and encourage its readers to take the leap into franchising.

HOW-TO
To continually ensure its relevance among start-up entrepreneurs, the magazine will also enhance its How-To section. The featured business opportunity will now include a list of suppliers so readers can use this guide to immediately implement this specific business idea.

SPLURGE
Entrepreneur Philippines recognizes that its readers should also reap the rewards of their hard work. This new section will feature various high-ticket items—gadgets, watches, jewelry, fashion, travel ideas, among others—and investment options readers can splurge on.

THE POWER OF ENTREPRENEUR
Entrepreneur is the only magazine targeting small and medium business owners. With its 175,000 readers and with Entrepreneur.com.ph’s unique users of 109,000, your brand can reach more than 284,000 influential business owners every month.

Target Market

A new or aspiring entrepreneur who loves to get new ideas on how to continue improve his business. He is always on a look out for out-of-the-box business ventures that will help him boost his income. He is technologically savvy and is most likely to be seen with a smart phone, an iPad and a laptop. He is the business decision-maker and has strong purchasing power. He is in the process of growing his business and enjoys attending workshops to gain more know-how. He also attends events to gain more contacts, thus he regularly follows Entrepreneur Philippines’ Networking Nights.

DEMOGRAPHICS

26-33 year old males and females, single, AB income segment
59% has his/her own local-based business focusing on: retail, food services or exporting
93% plans to expand his business in the next two years
86% use the magazine to get inspiration to start and to maintain their business
37% bought the magazine at least 10 times last year
57% read the ads found in the magazine
*Source: 2010 Entrepreneur Readers’ Survey

What's Inside Entrepreneur

• EXPANDED! FRANCHISE Tips and guidelines on setting up a franchise business—from choosing the right one and setting up shop to sustaining the business.
• EXPANDED! ENTREPRENEUR HOW-TO A four-page step-by-step guide on particular business processes and strategies—from launching a campaign on a budget to registering your business to finding the cheapest suppliers.
• NEW! SPLURGE A lifestyle-focused section focusing on products and ideas that entrepreneurs can invest in.
• SMART IDEAS Unique and innovative business ideas that represent the true entrepreneurial mindset.
• FIRST STEPS All about starting your own business, from guidelines to opportunities to inspirational stories.
• MONEY Expert advice on total financial management including stories on raising capital, managing cash and improving profitability.
• SELL Marketing, sales and retailing best practices and strategies.
• LEAD Management how-tos on leading winning teams, growing businesses and addressing legal concerns.
• TECH Online and offline solutions, equipment and devices relevant to the business enterprise, features for technology-based entrepreneurs, and IT implementation tips and advice.
• FEATURES Inspirational stories of the challenges and successes of various Filipino and Philippine-based entrepreneurs.
• AFTER HOURS A leisure and recreation guide for the entrepreneur’s downtime. Includes book recommendations, destinations and gadgets.
• COLLEGE START-UP A full-page profile on a featured college start-up business. This section aims to inspire the growing number of young Entrepreneur readers.

VALUE-ADDED SERVICES

MARKETWATCH Your brand may be featured in this special section where exciting promos and new products are highlighted every month.

Other Advertising Opportunities

Entrepreneur Classifieds Section
Entrepreneur Classifieds is a very important component of the magazine as readers are always looking for business opportunities or suppliers. The magazine’s editorial context ensures that readers are in the mindset of looking for products or services to help them grow their business or franchises to invest in.

Advertisers also continue to trust Entrepreneur Classifieds to deliver the right market to them. Entrepreneur Classifieds has grown 31% in terms of ad pages over the previous year.

For Entrepreneur's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.