Target Market: Today’s fun, fearless female (21 to 35 years old) who wants to be the best she can be in every area of her life.
Circulation: 60,000–72,000 copies
Pass-on Readership: 7
Total Monthly Readership: 654,000 (according to the Synovate Media Atlas Survey Wave 2 results 2 2009-2010)
Cover Price: P125
Frequency: 12x a year
Size: 8.5 x 11 inches
>> COSMOPOLITAN AT A GLANCE

Editorial Mission

FUN, FEARLESS FEMALE

Cosmopolitan is the LIFE STYLISTA for fun, fearless females who want to be the best they can be in every area of their lives.

Cosmo's editorial pages inspire with well-researched and relevant information on relationships and career, the best in fashion and beauty, the latest on women's health and well-being, as well as what's happening in pop culture and entertainment and just about everything else fun, fearless females want to know about.

Cosmo is the best-selling women's magazine in the country and in the world. But to its readers, Cosmo is much more than their favorite magazine, it’s a way of life.

Target Market

• She prioritizes her family, her career, her love life and her happiness.
• She is outgoing, energetic and passionate about life.
• She maximizes her time by being always on the go and doing multiple activities.
• She works hard because she wants to be able to live a life she feels she deserves.
• She is a young professional and is driven to succeed.
• She relies on Cosmo to help her make the best choices.
  

COSMOPOLITAN READERS ARE:

• EDUCATED: 98% are college degree holders
  
• WORKING: 91% are employed
  
• INFLUENTIAL: 78% are considered trusted advisors when it comes to purchasing products
  
• TARGETED READERS: 92% are aged 18-35
• BIG SPENDERS: Every year, Cosmo readers allocate a big chunk of their earnings/allowances in acquiring latest products and services.*

COSMO READERS ARE ENGAGED, ARE INFLUENCED, AND TAKE ACTION:

• 87% say that they purchased products and availed of services they have seen in Cosmo
• 83% discussed and recommended an article/feature they read in Cosmo
• 94% say that they like, look forward and use samples inserted in the magazine
• 80% say that beauty/fashion editorials influence their purchases
• 87% of the readers consider magazines as main inspiration in their fashion purchases
• 90% of the readers are travelers both locally and internationally/love to travel

Top 5 Favorite Sections of the Cosmo readers are:

1. Beauty
2. Love and Lust
3. Fun Fearless Fashion
4. You, Even Better (mainly on Self-Improvement)
5. Cosmo Weekend (Travel and Living)
   

*Source: 2010 Cosmopolitan Readers' Survey

What's Inside Cosmopolitan

• FASHION Cosmopolitan highlights the latest and most interesting trends in fashion and how these can be applied to specific situations. It also provides tips to inspire readers to come up with their own looks. Cosmopolitan takes glamour to the next level. Cosmopolitan: where sophisticated meets accessible.
  
• BEAUTY, HEALTH AND FITNESS A complete guide to looking, feeling and being fabulous. It is a venue for readers to learn about the basics as well as new looks, must-have beauty buys and celebrity-related beauty information. It also addresses the health-and-fitness concerns of the readers on top of all the need-to-know beauty products, trends and advice.
  
• LOVE, SEX AND RELATIONSHIPS Readers get their fill of must read articles from experts on the most important issues in her life: love and sex. Relationships and sex have made Cosmopolitan famous and these topics still attract drive readers to pick up a copy every month. Cosmopolitan is the ultimate go-to guide to understanding men and is their trusted and safe source of information.
  
• PERSONAL GROWTH AND CAREER Readers turn to Cosmo for guidance in improving their lives. From self-discovery to career decisions, Cosmo provides the tools, the answers and the solutions.
• CELEBRITY AND CULTURE Cosmopolitan gives readers access to news and information on their favorite celebrities. It seeks to keep Cosmo girls informed and up-to-date with the latest in pop culture.
• LIFESTYLE From reviews, columns and quizzes on social relations, travel and entertainment, readers can turn to Cosmopolitan! This section encourages women to take control of their lives, have fun and pamper themselves. We know our readers want a well-rounded, balanced life.
  

VALUE-ADDED SERVICES

FUN FAB FINDS PRODUCT FEATURE Featuring the products and services of Cosmo’s loyal advertisers.

*Available for 3x ad placements.

For Cosmopolitan’s advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.