Target Market: 13-18 years old, high school girls
Circulation: 40,000 (Audited June 2010)
Total monthly readership: 270,888 (Based on Synovate Media Atlas Survey, Wave 2 2008-2009)
Frequency: 11x a year
Distribution: Bookstores, newsstands, magazine stands, convenience stores and supermarkets
Cover Price: P100
Size: 8.5 x 11 inches
>> CANDY AT A GLANCE

Editorial Mission

For more than a decade, Candy, the no. 1 teen magazine in the country*, has been the Pinay teen’s bestfriend. Candy has been there for her many “firsts” and her every teenage milestone, helping her blossom into a confident and charming lady. She trusts everything Candy. She lives by Candy’s every article and tip to become a better version of herself, a better student, a better daughter, a good friend, a girl who knows how to deal with boys, an attractive and well-rounded teen who looks and feels good about herself. Being a Candy Girl has become an empowering badge—Pinay teens everywhere are proud to call themselves Candy Girls.

*According to the Synovate Media Atlas Survey (Wave 2 2008-2009), Candy is the most read teen magazine in the country with 270,888 readers.

Target Market

High school girls, 13-18 years old

• The Candy Girl is experiencing the many “firsts” in her life: her first pimple, first period, first crush, first kiss, first heartbreak.
  
• She is on the path to self-discovery and embraces the teen’s world of new experiences.
  
• She is hungry for advice and craves for tips from experts.
  
• She is a trend spreader—different but unique, up-to-date the with latest trends, and wants to be ahead of everyone else.
  
• She is conscious of what’s new, wants to be ahead of everyone else, and be different without feeling left out.
  
• She thinks that Candy is stylish, entertaining and her best-est friend.
  

80% of the Candy Girls say that seeing an ad in Candy tempts them to buy fashion and beauty products.
87% trust and believe the ads that appear in Candy.
87% have bought a product after seeing it in Candy.
76% look forward to and use the product inserts in Candy.
80% have read the details of the ad seen in Candy.
68% have visited the website of the product after seeing an ad in Candy.
84% say that magazines are their primary source of information on fashion and beauty.
86% trust Candy.

Source: Candy Readers’ Survey 2010

What's Inside Candy

• FASHION Candy’s fashion pages answer readers’ fashion dilemmas, give them stylish tips on maximizing their wardrobe and show them the latest styles and how to best wear them without breaking their piggy bank.
  
• BEAUTY This is where readers can find answers to their beauty concerns, discover practical tips on skin care and make-up and learn how to copy their fave celeb’s look.
  
• BOYS AND CELEBRITIES This section gives the Candy Girls a peek into the world of Candy Cuties and Hollywood celebrities.
  
• LIFESTYLE Fun and interactive, this section updates Candy Girls on what’s hot.
  
• FEATURES Candy’s Features takes its cue from the readers’ own letters and questions, helping them understand and cope with the realities of their teen lives.
  

VALUE-ADDED SERVICES

Letter of the month/most creative letter The best and most creative letter can win a prize from your brand and a short product description will be included in the Caught on Candy page.

Candy Corner A special Candy-fied section for advertisers’ products and promotions!

*Other value-added services may be customized depending on the product.
*Value-added services are available for 3x advertisers.

For Candy's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.