Target Market

• 22-33 years old, married female who prepares her family’s meal every night.
• It normally takes her approximately 30 minutes to whip up a delicious dinner for her family.
• She is always looking for easy-to-prepare meals.
• She loves to eat out and reads restaurant reviews for ideas where she and her family can eat during the weekend.
• 40% spend P2500 to P5000 per grocery trip
• She takes care of the grocery shopping for her family every week and it is important that the ingredients that she needs are easily found in her favorite supermarket.
• When it comes to trying out a new product, she trusts the items in Yummy and takes time to read the details of the ads.

A Yummy reader is a loyal, active reader:
She openly shares her insights and writes to the editor to give her opinion.
42% collect every issue of the magazine.
42% love to attend cooking demos/workshops organized by Yummy magazine.

Source: Yummy Readers’ Survey 2009

Editorial Mission

EASY MEALS EVERYDAY
YUMMY is the modern food magazine that inspires readers to be creative with their home menus, given time and budget constraints. Every issue features more than 50 new recipes that are quick-to-do and easy-toprepare, with ingredients readily available in any supermarket. YUMMY also delivers product and supermarket news, expert advice, and other interesting food and restaurant features.

YUMMY continues to appeal to its readers because of its stunning food photography and recipes that are easy to cook.

For two consecutive years, YUMMY is the best selling food magazine in the country.*

*Source: TnS Trends 2007 and 2008

What's Inside Yummy

• MIX AND MATCH MENUS A helpful preview of featured recipes matched to create a delicious meal anytime, anyday.
• YUMMY IDEAS A grab bag of light recipes, kitchen ideas, news and updates on the latest food trends, grocery offers, health updates, and more.
• SHOPPING A monthly visit to a supermarket, food store and deli. Includes Cart Snoop, a full-page highlight on a food icon and on his/her top food picks.
• COLUMNS Recipes and tips from famous names in the food industry today.
• EVERYDAY RECIPES Easy recipes categorized as: budget-friendly, time-friendly and health-friendly.
• WEEKDAY AND WEEKEND COOKING More recipes to prepare for any day of the week.
• RECIPE FEATURES Thematic stories highlighting a dish, an ingredient, a style of cooking or baking.
• RESTAURANTS Features three restaurants based on a certain theme/cuisine. Also includes Eat & Drink, a short round-up on additional must-visit food stops for the month.
• YUMMY LESSONS Masterclass (short instructionals for those who want more culinary challenge), Step by Step (easy three-step lessons on basic kitchen know-how), DIY, Ten Ideas (fun ideas on what can be done with one ingredient).
• FRESH FOR LAST Features fresh produce every month.

Stand Alone Issues

YUMMY BOOK SERIES
Planning daily meals can be a challenge. This is the reason why readers love Yummy’s easy-to-do recipes. With Yummy, its possible to whip up a mouthwatering dish within minutes. To give readers more recipe choices, Yummy is launching four exciting cookbooks in 2010. These books will be a handy guide in preparing daily baon, last-minute dinners and ideas on what readers can bake, cook and sell!

Circulation: 20,000
Cover price: P120

YUMMY 2011 PLANNER
The Yummy 2011 Planner is designed to be the ultimate partner of every food lover. The planner is complete with perforated shopping lists, blank pages for readers to list their favorite recipes and restaurants that they can try for the month, and a lot more!

Circulation: 10,000
Cover price: P250

Value Added Services

WHAT'S YUMMY
Your brand may be featured in this special section where exciting promos and new products are highlighted every month.