Target Market

YES! readers are avid local showbiz enthusiasts from all walks of life. Whether she is an ordinary housewife, a fashionable socialite, an overseas worker or a hardworking professional, she trusts YES! to be her most reliable entertainment source. 41% of readers have been loyal to the magazine for more than three years already.

• 58% are married
• 39% are single
• 3% are separated or divorced
• 80% are college graduates
• 41% own their own home

Editorial Mission

Your Entertainment Source
This year, YES! marks its 10th anniversary. It has grown to become the entertainment bible for Filipinos here and abroad with an audited circulation of more than 140,000 copies monthly. The Synovate Media Atlas Survey shows that YES! is the second most-read magazine and the most-read entertainment magazine in the country. Our readers believe that: "When you see it in YES!, it must be true!" because the magazine has upheld the highest standards of celebrity journalism and has changed the way entertainment news is being reported. This, in turn, has allowed YES! to gain the trust of our local celebrities who give us exclusive peeks into their homes, their closets and the most important moments in their lives.

YES! has also evolved into a multi-media brand—extending its successful formula to the web through PEP (Philippine Entertainment Portal), to books and special issues like the YES! 100 Most Beautiful and to events like this year’s 10th Anniversary Party where readers, celebrities, dealers and advertisers will get to experience the brand in one monumental get-together.

Awards:
Watson’s Magazine of the Year 2009
Gawad Tanglaw Best Showbiz Magazine 2008

Milestones:
YES! January 2009 Willie Revillame Issue 300,000 Copies Printed (Eight Reprints)

What's Inside YES!

• SCOOPS Exclusive revelations on the hottest celebrity issues and one-on-one interviews are laid bare in YES! All facets of the story are explored without sacrificing editorial integrity.
• CELEBRITY HOMES Schedule an exclusive and intimate visit to a star's home through the beautiful photographs featured in the lavish pages of this reader-favorite section.
• CELEBRITY WEDDINGS Nothing is more extravagant and momentous than a celebrity tying the knot! Get to see exclusive pictures and read in-depth interviews about this once-in-a-lifetime occasion. Details on the love story, the proposal, the wedding march, and the reception are explored.
• TRAVELS Travel the world with your favorite celebrities. This section features personal photos taken by the stars during their vacations.
• SNAPS A chronicle of the various showbiz events happening in the industry: concerts, album launches, movie premieres, anniversaries, birthdays and more!
• RATED PG Where showbiz's most controversial issues are dissected with the objectivity that YES! is known for.

Books/Special Issues

YES! 100 Most Beautiful Volume 4 (May)
A collection of stunning photographs and revealing articles on the most beautiful faces in local show business, the fourth volume of YES! 100 Most Beautiful promises to be another top-selling issue. This special stand-alone issue is the perfect medium for beauty, fashion and personal care brands.
Circulation: 50,000
Cover price: P150

YES! Celebrity Homes Volume 4 (October)
This is the fourth installment of the newsstand hit which showcases the houses of local celebrities through beautiful photos and stunning spreads. The volume will include never-before-seen pictures of homes like Willie Revillame's featured in the bestselling January 2009 issue. This special stand-alone issue is the perfect medium for real estate, home, furniture and appliance brands.
Circulation: 50,000
Cover price: P150

Value-Added Services

Star Picks
A monthly section in YES! where advertisers can feature their latest product releases or promotions.