Target Market

PASSIONATE. PROACTIVE. PRACTICAL. PROSPEROUS.
A go-getter in her 20s to 40s in search of wellness, who sees it as a tool to live her best life.

The Women’s Health brand is created for the woman who sees being healthy—physically and emotionally—as integral to achieving a happy, well-rounded life. she is confident, ambitious, and comfortable with who she is, but she still wants to be the best that she can be. glowing skin and a shrinking waist are a big part of her inspiration when she’s crunching her abs and munching on veggies.

92% are between 20-45 years old
64% single; 36% married
31% have kids; majority have 1 child only
57% are the primary food shoppers in their household
78% say that magazines are their primary source of health and wellness information
94% bought branded personal care products in past 6 months
96% patronize premium products and are after quality
100% trust the ads that appear in Women’s Health

WHEN IT COMES TO LIFE'S PRIORITIES,
92% consider being healthy as their number one concern
91% strive to maintain a balance in their lives
83% like having time for themselves
79% believe being healthy is their edge to living life to the fullest
50% want to get into a new sport

WHEN IT COMES TO ADVERTISING,
54% buy the products after seeing its ad in our magazine

Source: Women's Health Readers' Survey 2009

Editorial Mission

IT'S GOOD TO BE YOU!
The go-to-guide on health and wellness for the Filipina pursuing her best life now.

Women's Health is a fresh and smart magazine that speaks to today’s active and youthful woman in a way that is passionate, authoritative and relevant to her lifestyle.

Women's Health motivates and educates her to take control of her physical and emotional self so she can live the life she has imagined. Its focus on fashion, beauty, health, fitness, food/nutrition, relationships and inspirational celebrities ensures that all areas of the reader’s life is covered.

What's Inside Women's Health

• Food and Nutrition Women's Health sees food as pleasure as well as fuel. We don’t believe that thin equals sexy. Women’s Health keeps readers updated on the most promising scientific breakthroughs and shows women how to have a healthy approach toward food, establishing habits and strategies to reach and maintain their best weight.
• FitnessWomen’s Health offers tips and training programs to help readers reach their goals. It gives them the courage to try new things, so staying fit is always an adventure.
• Health/Well-being Women's Health helps readers take care of themselves physically and emotionally. It provides the understanding, the motivation and the practical medical advice that allow readers to make the best choices for their lives.
• Sex & Relationships Women's Health is not about the hunt—getting together is the easy part—it’s staying together that requires incredible resolve, patience and trust. The magazine's focus is in helping readers build a great relationship with the right guy.
• Balance Women's Health readers want to make the most out of every part of their lives—work, family, friendship, finances but wonder if they will ever be able to do it all. Women's Health offers a wealth of advice on how to manage stress, focus on what really matters and truly savor the sweeter things—from love and friendship to massages and warm chocolate cake.
• Fashion Part of having an edge is feeling and looking your best. Women's Health selects the best new workout gear, casual clothes, office wear, accessories and more, that she can buy to show off her best features while disguising the not-so-perfect ones.
• Beauty Feeling and looking radiant is as much about what you eat, how you sleep, and how often you break a sweat as it is about choosing the best skincare, hair and make up products. Aside from scientific research, Women's Health also tests every product and promise, highlighting those that really work.
• Entertainment & Celebrity Women’s Health features inspiring personalities and their personal take on health and wellness.

Value Added Services

Women's Health Hot Stuff A must-see bulletin of the month's hottest and latest products and services for the readers' active lifestyles.

*Materials to be provided two months before the issue month. Available for a minimum of 3x ad placement.