Target Market

Total Girl is talking to tweens a generation born between 1997 and 2001. They have not known a world without mobile phones or the internet.

Tweens today have huge spending power thanks to weekly allowances, birthday and Christmas money, and generous grandparents, among other sources.

• 89% recieve a weekly allowance

Today's tweens have become more powerful. In additional to Pester Power, they now possess Participation Power. Today's families have become mini-democracies. Rather than acting the role of gatekeepers, parents now include their kids' opinions in decision-making. Parents are also willing to spend for their kids for as long as it’s for things kids like (and therefore ask for) and are of good quality.

• 47% help choose a brand when doing the grocery.
• 53% say that their mom also read Total Girl.

Being able to discuss and decide with their parents have made readers more discerning. Growing up in a commercial, consumer-oriented society have also made them more marketing-savvy.

• 93% read the ads in Total Girl.
• 83% love product samples inserted in the magazine.
• 91% own a mobile phone.
• 70% own a kikay kit which contains face powder, lip gloss and cologne.

"Brand is very powerful with kids, and if you can build a brand, you can build price. I think you want to get to them when they're eight or nine. You want to get to them at the cusp of Tweendom," says Paul Kurnit, founder and president of Kidshop, a company specializing in marketing and communicating to the youth. This long-term loyalty may be critical to your brand's future success.

• 91% agree that they turn to Total Girl for fashion and beauty tips.
• 84% agree that they turn to Total Girl when they need answers to their problems.
• 100% will buy the next issue.

Sources: Total Girl Readers' Survey 2009, Tweens Take Over: Y Generation is the Wunderkind of Brand Marketing by Paul A. Paterson; Marketing to Kids by Patrick Ståhle

Editorial Mission

Total Girl is the first and only lifestyle magazine for tween girls. It is always fun, positive, inspiring and informative. It encourages readers to try new things, be more confident and comfortable with who they are. It is like a cool, approachable ate who knows everything, understands what they’re going through, gives them the freedom to make choices, to be who they are and to be the best they can be.

Total Girls answers the five needs of the tween girl:

• Need to be confident
• Need for guidance
• Need for community
• Need to be cool
• Need to have fun.

What's Inside Total Girl

A Total Girl reader is well-informed with ideas and info through the magazine's reader articles. Total Girl also encourages her to try new things and to apply her skills and knowledge in her life. Total Girl challenges her: "Now that you've read this, here's what you can do."

A Total Girl reader loves talking to her friends about her favorite celebs (among others) that she reads in the pages of the magazine.

A Total Girl reader loves fashion. Her top concern is how to find clothes that are comfortable and stylish. Total Girl magazine is her guide to tips, introducing her to new trends, explaining how to make these work for her age, making her feel confident about her choices.

A Total Girl reader loves to create, be it an arts and crafts project, a room makeover mission or a recipe she wants to try out. She is imaginative and wants to express herself!

A Total Girl reader takes care of her body. As she blossoms, she continues to search for personal care habits and products that will fit her lifestyle. Her main concern about beauty is how to have good skin. She's also growing in many ways and is making new discoveries about herself and her world.

Book/ Stand Alone Issues

NEW! THE TOTALLY EMBARRASSING BOOK (March) From one of the favorite sections of Total Girl comes this compilation of totally cringe-worthy situations that readers have shared through the years. This will also include new embarrassing moments with a special section on celebrity goof- ups. Plus! There are blank pages where the reader can write her own entries.

Circulation: 15,000
Cover Price: P150

TOTAL GIRL SCHOOL DIARY (April) This year's school diary is all about BFFs! It’s loaded with BFF tips and activities that the girls can do together. Of course, there will still be celebrity birthdays, inspiring quotes, stickers and fun pages. This will make readers even more excited to start school.

Circulation: 20,000
Cover Price: P199

TOTAL GIRL SLAMBOOK (October) This retro craze proved to be a huge success! This year's version will be cuter and more interactive with lots of new questions that tween girls can answer to find out more about themselves (and their friends).

Circulation: 20,000
Cover Price: P150

VALUE-ADDED SERVICES

TOTAL GIRL EXPRESS Products will be given as prizes to readers whose letters and drawings are published. Includes product shot and feature.

CALENDAR This is where events, promos and special occasions are announced.

SO HOT RIGHT NOW Product shots and features on must have items of the month. May include products and places and establishments.

TOTALLY DIY KITCHEN Food products may be featured as ingredients of yummy recipes that kids can easily prepare.

TOTALLY DIY CRAFTS Products may be featured as materials of arts and crafts projects.

TOTALLY FREE The Total Girl freebies page where everything is up for grabs.

EMAIL DISPATCH A special email blast that will be sent to the Total Girl e-newsletter subscribers.

*Other value-added services may be customized depending on the product.
* Value-added services may be availed for a minimum 3x ad placements.