Target Market

Males, 25-45 years old, who are passionate about cars. They're discerning individuals who can't and won't be taken for a ride. Their keen taste and distinct appreciation for cars are what separate them from the rest. They are career-driven, financially capable and aspire to get ahead in life. They seek quality and value in the things they spend their hard-earned money on. In their seemingly fast-paced world, they still know how to have a great time and indulge in the luxuries of life.

60% of Top Gear readers are married
55% intend to set up their own business
54% of them are either self-employed or working
95% own a car
67% say that they will spend on a new car or on car accessories

Source: Summit Media Men's Titles UAI Research Study

Editorial Mission

Top Gear is a passion magazine. Top Gear takes an authoritative, fun and exciting look into the fast world of motoring and the lifestyle that accompanies it.

More than just horsepower and torque, Top Gear also tackles the real and practical experience of purchasing, maintaining and driving a car. It offers unbiased car reviews and the most relevant, up-to-date motoring information to its readers—ultimately to inspire all those who read it to get behind the wheel and seize their motoring aspirations.

What's Inside Top Gear

• METAL Top Gear's opening section. Fierce supercars and the hottest concept vehicles.
• FACES Features the people behind the country's biggest brands in automotive today as well as the stories of individuals bound by their love affair with cars. Top Gear's resident columnists also tackle today's pertinent automotive topics in this section.
• DRIVES Arguably the most important and most sought-after section of the magazine! The latest automobiles as driven and tested by Top Gear. Balanced and credible reviews to help readers decide which car is right for them.
• FEATURES The finest cover stories and the most engaging automotive reads—including Top Gear's thrilling road trips.
• FULL THROTTLE Action-packed motor sports at its finest. Enter the fast-paced world of racing in this section.
• FAST LANE Suave fashion and avant-garde technology to match the sexiest and sleekest cars in the land. Because motoring is not just a hobby, it's a way of life.
• TG2 Everything and anything about motoring. Includes aftermarket accessories, modified rides, industry news and an up-todate car buyers' guide to whet readers' appetites.

Special Issue

FEBRUARY: TOP GEAR NEW METAL 2010 A compendium of the newest and shiniest cars in 2010 here and abroad. With all the latest vehicle offerings packed in this stand-alone issue, no car special can be hotter than this!